YouTube Advertising Campaign Tutorial 2018


Video Transcript

all right what’s up everyone welcome to the Surfside PPC youtube channel today we’re gonna be going over our YouTube advertising tutorial updated for 2018 so we have a new interface here with Google Adwords all we’ve done here is sign in to our google adwords account we’re at the main overview page you should have everything down in the left corner here you should just have a big overview screen of everything you’ve done over the past week what we want to do first is come in here come up to this they change the three dots icon out to a wrench icon which of course I create other tutorials but so everything for planning measurement shared library all these things are in here your linked account so we want to do is you want to click on this wrench up in the top right corner and we want to go to linked accounts first to make sure that our accounts are linked for YouTube and AdWords because then you can get more data you can create your marketing audiences things like that so we’re gonna click linked accounts here okay so you come in here you have Google Analytics firebase different things here that you can link for your account but what you want to do is come down to the bottom and the bottom left you’ll see YouTube and we want to do is click details so as you can see we’re already linked here so I have my channel surf side PPC linked permissions it’s gonna save you counts and call to action remarketing engagement so you’re able to create remarketing audiences you can see more of what people are doing after they click on your channel you know maybe someone goes through your YouTube ad and then goes to your channel and subscribes that can actually be tracked back to your AdWords account so that’s what you want to do first to get started is to make sure you have your channel links here all you have to do is press Plus channel here and sign in to your Google account and just link the channel here it’s pretty simple so that’s the first step and then after that we’re gonna come back to AdWords here and we’re gonna go back to our main overview screen and we want to come down here to campaign so we’re just gonna click on campaigns in the left corner it’s gonna show any campaigns that we’ve created anything we have live and we wanna do is click the plus button right here for new campaign and it’s going to give us different campaign types search display shopping and of course we want to come up here to the video so there’s different goals here so product and brand consideration and brand awareness and reach so product and brand consideration if you’re trying to get people to buy something off your website fill out a form on your website actually take action on your website you want to click on this one if you’re looking for just brand awareness and reach to something where you’re saying okay I want to reach a lot of people maybe for a small amount of money you want to go brand awareness and reach I’m gonna show you where both would make sense so I’m gonna do product and brand consideration first we’re gonna do standard consideration drive use engagements and consideration so you could do shopping if you have products on your online store and you want to set up your Google Merchant Center account we’re not gonna go over that right now that might be something we do to later down the line but for standard consideration we’re just gonna click continue okay so let me explain my campaign to you first before we get started so that you know kind of what my goals are so what I want to do is I have this video here how does PPC management work with surf side PPC and basically when someone comes in here there’s the contact page and I also have an article on my website that leads to the contact page eventually people click through and what I have is how our process of PPC management works and ultimately what our agency does is we want clients for PPC advertising so when someone comes in here maybe they go to my contact page my ultimate goal is for them to see my video come to my contact page and fill this out and then it’ll count as a conversion into Google Analytics so basically when we go back to AdWords that’s what our product and brand consideration is is we want people to fill out our form on Google and so it tracks back into Google Analytics and AdWords so we can keep optimizing for that conversion so my campaign name is gonna be how does PPC management work so budget you can set your budget daily or campaign total what I like to do is a daily budget and you just set it whatever your daily budget really is so maybe our total monthly budget is $600 or something like that I would just set a daily budget of $20 a day so you just want to basically pace out whatever your monthly budget is in a daily form here delivery method you could do standard or accelerated I like to use standard because then you don’t rush your ads throughout the day it’ll actually go all day start and end dates so let’s just set an end date of a month from now so we start on November 14th let’s go to December 14th okay now networks this is important so you’re gonna see networks here it’s going to say YouTube search results YouTube videos and video partners on the Display Network so YouTube search results your ad is gonna appear when people search into YouTube it’s gonna be one of the top videos up here as an advertisement and then for YouTube videos it’s gonna be as a TrueView ad before videos so and then on the Display Network it’s gonna be the same thing basically on YouTube but if someone’s on the newyorktimes.com for example and there’s video content they might play a 30-second video beforehand or your video whatever it is so we’re gonna do is keep these all active right now because of the way we’re targeting we want to target all of these different ad placements and networks here so we can explain to as many people as possible so language is I like to just do English because you don’t really want to reach people who aren’t understanding your video perfectly so just do English locations I’m gonna keep it wide open the United States you can lower this or expand it if you want to however you want to do it our bidding strategy is gonna be a maximum cost per view this what I highly recommend for everyone I don’t even think to have a CPM here because of the goal so if you’re doing branding and awareness CPM works more we’re going to a maximum cost per view okay so there’s some additional settings down here if you want you can do different devices you can do frequency capping so this is something I like to do so what I like to do is number of impressions do five total per day for the campaign and so that’s means that people aren’t gonna see your video over and over all day but they might see it a few times but it’s gonna keep the frequency down a little bit you can keep this number between three and five if you want you could do this one if you only want to reach them once per day we’re just gonna do five impressions so hopefully it doesn’t keep showing to the same user over and over you could do content exclusions so what I like to do is get rid of some of these sensitive contact content and there fortunately a lot of people uh a lot of people watch a lot of these videos so you’re it’s gonna show on different things here so what we’re gonna do is get rid of all these sensitive content and then go to DL ma mature audiences and then also I like to opt out of certain content types so not embedded to YouTube videos that one doesn’t bother me but live streaming videos and games people usually aren’t just as engaged when they’re watching live-streaming their games they just want to get to their video or their game whatever it is so ad schedule I could do an ad schedule and just do Monday through Friday different times of the day things like that so however you want to set up your ad schedule is up to you for ad group now we want to do is first target our marketing audience so we’re gonna target our remarketing youtube visitors and then we want to set a maximum cost per view bid so this is the highest amount to pay for someone willing to view your video ad ultimately you want this to be as low as possible while still spending your budget so usually what I’ll do is I’ll start at around ten cents pretty low bid here but you can keep it going down a little bit more if there’s a popular video you can increase or decrease your bid adjustment but we’ll just keep it at ten cents for now that’s something you want to monitor and keep lowering and lowering a lot of times I’ll get all the way down to five cents and then you’re getting views for about two to three cents a day so that’s really what you’re kind of looking for so demographics let’s just say for example I only want to reach people let’s get rid of unknown so I want people who have businesses who need PPC management so let me take out the 18 to 24 age it’s not that people don’t have those ages but let’s just assume that people are between 25 to 65 plus who have a business who are looking for PPC management services gender leave wide open parental status leave wide open household income so this is something where maybe you want to get rid of the lower 50% something like that if you’re looking for higher budget clients because it depends on depends on really what account they’re signed into if they’re signed into a business account it’s not going to matter anyway if their son into a household account maybe you can find people who are more in the top 10% who might have a larger budgets so household income something you play around with I’ll just leave it wide open for right now so for interest this is really important here so this is where we’re gonna start I’m gonna go through all the targeting things here so you kind of understand each of them for interest you can target affinity groups intent and life events and remarketing so if you go to intent and life events you can see maybe you want to target people with some big life events here in market audiences or people who are actively looking for certain services so if I go up here and go marketing you search you can see there’s people actively looking for SEO and SEM services this would be a great targeting option for me so I would add that here right now is SEO and SEM services just to show some of the different things you can do maybe you have CRM solution maybe you have an enterprise software you’re trying to advertise I can just come down to Web Services and ask add that to so this would leave it pretty wide open to people who are in businesses looking for different services related to what I offer for right now I’m gonna get rid of these because I just want to show you some of the different options you have I love in-market audiences I see a lot of success from them so that’s something you kind of want to use affinity audiences this is definitely more of a branding play so affinity think of people with that interest who aren’t actively looking for anything so if I come in here there’s really not much related to marketing anything like that so what I would probably do if it was for mine is maybe banking and finance there’s just not a lot that really works here media and entertainment I can maybe try but there’s really not much that works well so affinity audience is something you kind of want to play around with you can create customer fitting affinity audiences so you can create it I can just add different URLs here so maybe I do you know marketing interests and then I add URLs like PPC hero comm which is a big pay-per-click advertising website and you can keep adding these things here so maybe I do search engine land comm search engine so these are different things you can do and you just create you know interests and you can keep adding these URLs here and just click create and it’ll automatically target people who they think are interested in these types of URLs and people who fall into those categories I’m not gonna do custom affinity audiences right now but it’s something good to know it’s definitely good for branding videos so Stephanie knot is it’s not as good for conversions and trying to drive brand awareness now remarketing is gonna be your best so I think of this as if you’re thinking of it as you know maybe a funnel someone would maybe come in from your affinity audience you might get them down to an end market audience and remarketing is gonna be your most targeted customers or people who have already watched your videos visit to your website shown some level of interest whereas these other people are just Google audiences that have shown interest in general so if we come to remarketing you can see you can do similar audiences which you can create yourself based on your email as things like that you can do combined audiences so you can combine all of your website visitors into one combine your YouTube and website visitors you can do website visitor audiences we actually have a remarketing tutorial on our YouTube channel right now if you want to look that up but what right now when a target YouTube users so anyone who’s watched any of my youtube videos because they’re all basically based around PPC advertising I want to target them right now so now I’m targeting 2.8 thousand people I think it’s the last 30 days maybe it’s set up I’m not sure if I did it for 30 days or 15 days but this is all YouTube views and the size of the audience is about 3,000 people who have viewed videos on my channel so now we have remarketing audience alt YouTube views set up and that’s gonna be our audience targeting right now so you could see all YouTube views here we did 25 and up and then we left everything else wide open now I want to show you some different targeting types so my personal recommendation for you is just target one type of you know targeting option here you might want to layer in demographics you might want to layer in audiences but you don’t want to do keywords topics and placements because you’re gonna start narrowing things down a little bit too much and it’s gonna be a little bit it just might not be as targeted as you think you might end up starting to target people who aren’t as relevant as you want so for keyword what you want to do is you can enter keywords here that you think would be related to your video so let’s just say I did PPC advertising services PPC management Google AdWords management Bing ads management so these are the type of keywords you want to enter you don’t want to add things like pay-per-click because it’s just gonna be wide open you want to add keywords that are going to be really really related to what your company is and what you’re offering so I decided pay-per-click company pay-per-click agency advert so these would be the type of keywords you want to add so the types of keywords that you would bid on basically in search engines and the more targeted you could get the better so I’m not going to target keywords right now but this is how you would do it and then you would just you know put up here and now we’re targeting all these different key words here keywords on the display network on the video network are all contextual based so it’s gonna say we show keyword ideas that are relevant to your business to get ideas you as a landing page it’s not people actually typing these things in it’s really more based around people who have these types of interests people who have been searching for these types of things it’s not gonna be you know someone actually typing this into the youtube search engine it’s really more contextual II based so based on the video they’re watchin based on the websites they visit topics I never use topic targeting so that’s basically my my recommendation to you is not really use it I think it’s too wide open so if I come into business industrial advertising marketing even if I find you know marketing here it’s just wide open it’s a huge topic I mean someone who does email marketing which I do nothing with email marketing might fall in well will definitely fall in this category someone who does website development or web design but also has some marketing background might fall into this so it keeps it a little bit too wide open for me it might work if you’re doing a branding play but personally I’d rather just use the affinity audiences you have here and under audiences rather than topics so placement so this is pretty cool you can target YouTube channels YouTube videos websites apps and app categories so what this means is you can say I want my videos to only appear on YouTube channels okay so let’s say I want to target people who are watching Gary Vaynerchuk videos I just want to target his entire channel with PPC management ads so we want to come back here so we just take the URL copy it right into your search okay so as you can see here it’s Gary Vee he’s got 1.6 1000 videos almost a million subscribers you just click that and now we’re targeting our videos – Gary Vee Channel so all of his videos here that he has monetized we can have our ad here so it’s probably pretty much every one of his videos are monetized we can’t tell which one he has monetized but you can see you get 27 thousand views 60,000 views 53 thousand views all these different things here and we’re gonna target all of these different videos and we’re definitely reaching people who have interests and entrepreneur ism intereste interest in business creating businesses things like that because that’s what his audience is all about so that’s how you can target a entire YouTube channel you could just take the URL of the main channel page here so it’s just youtube.com user slide Gary Vaynerchuk you don’t have to have videos there and that’s how you would target that now let’s just say I want to target a let’s get rid of that let’s say I want to target an individual video so get rid of that maybe I’ll look through okay so now we take this looks like he’s advertising on his own YouTube channel for his new shoe which is why gary vaynerchuk’s a little ahead of the game with everybody so now I just want to target this one video so now I can click on it so now I’m targeting my entire focus when people say behind my back so now that’s all I’m targeting with my placement which is a very small inventory so you really want to add a bunch of YouTube videos here you can keep adding them you just keep entering them into the URL here or you could just search marketing different things like that to try to find videos so let’s get rid of that let’s go back it’s clear so now you can target websites so let’s just say a target search engine watch com pretty big website so you can see here website search engine watch com impressions per week so this is video impressions so now we have websites and apps search engine watch comm and we would target their entire website across the Google Display Network so if someone’s on their website watching a video watching some type of tutorial are people talking something like that our ad will play beforehand or maybe in the middle of the video as a mid-roll ad so you can target websites that way let’s clear this and let’s go back now apps so you could target specific apps here so I’m not sure try to find a big app that I know exists and I’m sure it allows ads here so let’s just say us breaking news I should say I want to target this breaking news app so all you do is just click on it us breaking news local news for free you would just enter the app that you want to target here certain apps will have a lot more you know options here depending on their entire inventory but we just had us breaking news here and we would just target that app now but we’re not going to do that it doesn’t really make sense for what we’re targeting but I just want to show you how to do that I have categories so you can go into Apple App Store and just say maybe I don’t target all business apps so this kind of makes more sense if you’re targeting apps unless you have something that real make sense for your business so get rid of app categories here so now what our targeting is is still gonna be all YouTube views any gender we’re gonna keep it wide open our YouTube video so this is how you’re gonna create your ad so all you need to do is take your YouTube video copy the URL at the top comeback paste it so we’re gonna do an in-stream ad so what that means is it shows up beforehand so you see the skip ad here so when someone goes to a new video our videos automatically gonna play display URL you just want to add perfect it fits perfectly and we could just use that as the final URL too okay so now companion banner you could either auto generate videos from your channel or you can upload an image so it’s 300 by 60 but I just gonna use auto-generated videos because I have a lot of videos that are related to this it might have something else that maybe instead of using PPC management they just go to one of my other videos end up subscribing to my channel that’s they’ll be worth it to me so my ad name is gonna be okay so my ad name how PPC management works you just want to add name that you’ll know and remember so an hour to click Save and continue okay so now we have an ad here remarketing with YouTube visitor’s perfect so now let me add another ad group here and for this one I’m gonna pretend like my goal changes a little bit so you can’t really change your campaign goal obviously we’re still trying to drive branding and consideration or we’re still trying to drive you know product consideration not branding but let’s just pretend I’m doing branding PPC management so maybe I just want to get the a ton of views on this video and just get the word out there that we do PPC management so my maximum cost per view bid you would definitely want to do your branding and awareness of it bid lower we’re not gonna go through all these things here I’m gonna get rid of the same age so I like to keep my demographics pretty consistent across all my videos so interests this might be where you use an affinity audience but what I would do is probably target specific placements for my video and you would want to build them out a lot I’m not gonna bore you here and keep building out placements but you just saw kind of how I did it so just go to youtube find videos that make sense popular videos search keywords and just take the top 10 videos and keep adding them to your channel they should keep coming up but what we’re gonna do is come into interest here and so these people that are in market for business services so let’s go to marketing and I’m going to use the two so SEO and SEM services and web services so people who are looking for those types of things I want to add and then also let’s do people looking for sales and marketing jobs maybe that they you know when they do get a job or maybe they tell someone about us they’re involved in marketing so we want them to know that we do PPC management and that’s it we’re going to target those three it’s gonna be the same as last time so we’re gonna take our video here how does PPC management work copy paste again a video discovery add our on youtube search results next to the related videos or on the home page so if someone’s in YouTube and let’s just say they search marketing it’s gonna be this add up here right now so that’s kind of what you’re looking at so what we want to do is come up here just do it I will do a video discovery odda to show the difference so this is our thumbnail here you can change your thumbnail for your video but we’re just gonna keep that because I like the way this thumbnail looks you can see how it looks on mobile and desktop so for headline you want a headline that drives people in so what I would do is something like number one PPC management agency and then discover how PPC management works and drive more revenue okay so now landing page you could do either the videos watch page on YouTube or your YouTube channel page I like to do the videos watch page on YouTube because when people click on this I don’t want them just to go to my channel and try to find this video I have like over 60 videos now so I want them to actually find this video so they can go through the process and then click on the contact form so our ad name is again we’ll just do how PPC management works and maybe you want to do video discovery and now what this is going to mean is people can search all sorts of things in here but as long as they’re in this in market audience for sales and marketing jobs web services SEO and SEM services even if they’re looking for I don’t know the new Taylor Swift song or something they might still see our ad because it’s still related to them these people are still interested in what they’re what we’re doing even if it’s not active right now you can see as a YouTube related ad so when someone’s watching a video it’ll show up along the right-hand side I personally like these types of ads just as much as the other I think they’re worth testing against each other you definitely want to keep keep testing as much as possible but what I would do personally and I didn’t do it here is break this out into a separate campaign so you’d want an in-stream campaign and a video discovery campaign run your same budget side-by-side and see what gives you more see what gives you more views for the lower costs see what gives you more contact form fills see what drives more subscribers more overall viewership you can see all those metrics once you start running your campaigns we’re gonna do video discovery ad keep you know we’re all set here and do save and continue so now we created our second ad group we have our branding here for PPC management and we have our remarketing to all of our youtube visitors you can adjust your cost per view here again you want to keep this as low as possible and now we’re basically all set you just wait for it to run if I come back to surf side PPC I can see some of my campaigns or my ad groups that I have running here if you go to the campaign screen I could see that my PPC marketing management campaign is running and now my how does PPC management work maybe you want to go you know it says video over here for campaign type but maybe I usually go video now this campaign is going to run across the Google Display Network the YouTube network it’s gonna be on the YouTube you know discovery ads and the TrueView pre-roll ads that play before videos so that’s basically it if you have any questions make sure you reach out and ask us we could always help you with YouTube video advertising or any video advertising you need we’ve ran a lot of campaigns so just leave questions in the comments or you could always fill out our contact form right here on surface ID PPC comm slash contact make sure you subscribe to our channel share our videos the best way to support us and we really appreciate all the support from all of our viewers and stay tuned for more marketing videos from Surfside PPC

Ecommerce SEO- Get Traffic to Your Online Store


Video Transcript

– In this video, I’m gonna show you how to get more traffic to your ecommerce site. Specifically, you’re gonna see the four most influential ranking factors that go into ranking your online store to the top of Google. These are the same ranking factors that one of my students recently used to dramatically increase his ecommerce site’s organic traffic. I’m Brian Dean, the founder of Backlinko, the place where marketers turn for high rankings and more traffic. And if you wanna learn how to quickly get more traffic and customers to your ecommerce site, make sure to watch the rest of this video. (techno music) A student of mine, Darren Dematas, recently decided to launch his first ecommerce site, the camping and survival gear store, TopSpecUS.com. Like many ecommerce entrepreneurs, Darren was a new player in a super-competitive industry. Most people in his position would just create a bunch of product pages and hope for the best. Please get traffic, please get traffic, please get traffic. But Darren knew that ecommerce SEO would make or break his site’s success. So he focused on the four ranking factors that I’m about to show you and organic traffic to his most important product and category pages increased across the board, sometimes as much as 259%. Now that you’ve seen how well these four ranking factors work, it’s time for me to show you exactly what they are and how you can take advantage of them. Okay, let’s kick things off with ecommerce SEO ranking factor number one, Domain Authority. Here’s the deal, it’s no secret that the quantity and quality of the backlinks pointing to your site is Google’s top ranking factor. And, yes, this also applies to ecommerce websites. The question is, how can you get someone to link to your site if it’s made up of 100% product and category pages? The short answer, you can’t. The fact is, people wanna link to sites that have valuable content. Without that, you’re gonna have a hell of a time building white hat backlinks. That’s the bad news. The good news is that even ecommerce sites can publish awesome content. When you do, you’ll build up your site’s overall domain authority, which will help your product and category pages rank in Google. In fact, ecommerce giants like Amazon very rarely have links pointing directly to their product pages. Instead, they rank based on their sitewide link authority. For example, when Darren first launched TopSpecUS, he created a high-value round-up post called Pistol Shooting Tips from 20 Sharpshooters. And because this post attracted quality backlinks, it increased his site’s Domain Authority, which boosted the rankings of one of his important category pages, Heavy Duty Bags, by 259%. The bottom line? Use content marketing to increase your ecommerce site’s overall Domain Authority. That boost in Domain Authority will increase the rankings of your product and category pages. Next up, we have a ranking factor that’s super important, product page optimization. If you’re like most ecommerce site owners, a good chunk of your search engine traffic goes to your product pages. But more importantly, 100% of your conversions come from your product pages. In other words, the more traffic you get to your product pages, the more money you’ll make. The question is, how do you optimize your product pages for SEO? It’s simple, use this four step action plan. First, add modifiers to your product page title tags. Now you obviously wanna use your target keyword in your title tag, but don’t stop there. Adding what I call modifiers to your title tag can help you rank for dozens of long tail searches. For example, let’s say the target keyword for your product page is noise cancelling headphones. Instead of making a title tag simply noise cancelling headphones at Headphones R’ Us.com, you’d add a word or two that people are likely to use when searching for that keyword. Here’s some common terms that people use when searching for products in Google. So, your title tag could be something like this. The words best and cheap are title tag modifiers and these terms will help you naturally show up for long tail searches that contain those words. Next, you wanna add magnet words to your title. I see very few people optimizing their title tags for click through rate and it’s a huge mistake. After all, Google has stated that they use CTR in their algorithm. And even if they didn’t use CTR, it still makes sense to optimize your title tag with CTR in mind. Why? Because higher CTR means more clicks which means more traffic which means more sales. Fortunately, you can easily boost your CTR by adding these magnet words to your product and category page title tags. Here’s an example of these magnet words in action. Now it’s time for on-page tip number three, which is to include at least 1000 words of content on your most important product pages. Industry studies have found that longer content tends to rank better in Google. And yes, these findings also apply to ecommerce sites. The fact is this, Google wants to understand what your page is all about and when you provide lots of content to Google, you help them do just that. Plus, when you publish long content, your customers can help understand what they’re about to buy. So it can increase conversions too. Now, you’re probably not gonna have time to write 1000 words of content for every product page on your site. That said, I highly recommend writing long product descriptions for your 10 most important product pages. For example, this Amazon product page for a Kitchen Art mixer boasts 2,109 words. Now it’s time for our last product page optimization tip which is to include your target keyword three to five times. Let me be clear here, this has nothing to do with keyword density or keyword stuffing. It’s simply making sure your keyword appears on your page so Google understands what your page is all about. For example, if your target keyword was 6 Quart Crockpot, you’d wanna make sure you have that exact phrase in your product description at least three times. Now it’s time for our third ranking factor which is your website architecture. Site architecture or how the pages on your site are organized and arranged, is an important SEO consideration for any site. But it’s twice as important for ecommerce websites. That’s because your average ecommerce site has a lot more pages than your average blog or local pizza shop website. With that many pages, it’s critical that your site architecture makes it easy for users and search engines to find the most important pages on your site. The secret, following the golden rule of ecommerce site architecture. Keep every page three or fewer clicks from your home page. For example, take a look at this site’s architecture. What’s wrong with this picture? The site’s architecture is way too deep. Most ecommerce sites tend to get the most links and therefore authority to their home page. And when you have a deep site architecture, that authority is diluted by the time it reaches your product and category pages. In this example, it takes six clicks to reach the first product page. So, what’s the solution? Make sure your products are no more than three clicks from your home page. PetSmart sets up their site with this rule in mind. For example, let’s say that you wanna get a new dog food bowl for Fluffy. You’d head to the site’s home page and click the dog link. Then click bowls and feeders. And you’ve have a list of products in that subcategory. Just like that, you found what you want. And Google can easily find and index all of PetSmart’s product pages. Now it’s time for our last Google ecommerce ranking factor, URL length. I recently teamed up with a bunch of SEO software companies to conduct the largest search engine ranking factor study ever. In total, we analyzed a million Google search results. So, what did we find? We discovered that short URLs tend to rank better than long URLs. For example, let’s say that your ecommerce site sells organic bird food. All things being equal, URL number one would rank better than URL number two. One word of warning, you don’t necessarily wanna go back and change your long URLs to shorter ones. That can cause serious SEO issues. Instead, set up your URL structure so all of your new product and category pages have short URLs. Did you learn something cool from today’s video? If so, make sure to subscribe to my YouTube channel right now. Just click on the big ole Subscribe button right here. Also, if you want exclusive SEO techniques that I only share with email subscribers, head over to backlinko.com and sign up for the newsletter. It’s free. Now, I wanna turn it over to you. Which of the techniques from this video are you going to use first? Are you gonna start to build up your Domain Authority or maybe you wanna start using shorter URLs. Let me know by leaving a comment below right now. This teaches you also…I’m having last video syndrome. (man yelling in background) No, not Nelly, man. There’s a bug on the screen. If you wanna learn…blah, blah, blah, kinda thing. Next to…it’s hard to fake it.

What is Google AdWords? How it Works


Video Transcript

hi I’m Ryan message Google certified partner and in this video I’m going to give you a basic overview of how AdWords works you know what is Google AdWords very simple and it’s for you to decide if this is something you should be using for your business so with Google it always starts with as far as actually it starts up here with a person slash question okay so somebody has a question about something you know they’re researching a pain a problem something that they have it pops up in their mind and they’re like I want to find an answer to this so they hop to Google and they type in a keyword or keywords that describe that question so it may be red shoes or maybe new dress or maybe how to lose weight that’s the key word that they type in now what happens is what as soon as that’s typed in you have the opportunity to put your message right in front of someone who types in that keyword so these are the ads so you get to put an end and you have to know it’s not free that’s how Google makes its money what they’re saying is hey we’ll let you pay so that anyone anytime somebody types in the keywords that you specify your message is going to show to those to those users and then what happens if they see your message and they like it then they’ll click on it and they come to your website or with mobile they can just click to call right to your phone so that’s a very mean that’s the very basic AdWords 101 of how it works somebody has a question in their mind they hop on the internet they type in a keyword and you have an opportunity to put your ad your message right in front of them and then they come to your website and take the conversion action or do what you want them to do ideally so the question that you have to ask yourself as far as okay well what is why would I use Google Adwords is that this is a process that allows you to test your sales message and accelerate the traffic to your website or to your to your call centers now things get really fun and powerful for you for growing your business is all the different you know this is the basic framework but all the different options you have because the success with your marketing is delivering the right message to the right person at the right time so for example with the keyword you can set in all types of qualifiers and based on you know geography so if you only target you know twenty-five mile radius or if you ship all throughout the United States or all throughout the world you can limit that scope so that nobody else can see you know nobody who’s a relevant prospective customer can see your message because why would you want to pay for that that’s a waste of resources you can also choose for example time so if you want to say only certain times of the day is to run your ads you can do that too with the message there are different ways there are different ad types that you can use and also you’re going to test different messages to see okay for this particular keyword or search term which message converts the best which one brings the most people to my website and that’s really a whole other thing that makes a difference between this and some you know a lot of business owners this is why I like they don’t like marketing in some senses because they don’t want to do the work of measuring and AdWords makes it so easy to measure so what gets measured gets managed and you’re able to see okay where is the choke point in this process of turning somebody who has a question into a customer that I can help and provide value to and so you get to measure that each step along the way inside of Adwords and so that’s a very basic overview of how AdWords works again it’s important I think the juice that you see the framework here versus diving in and looking at all the pieces and then just getting confused but the the ultimate question that you need to answer as a marketer or business owner with your AdWords is think of this as a combination lock and these are all different dials and so it comes down to finding which the right combination to turn this person into a customer and then once it’s built then you just you up the budget and you just get as many people going through that funnel inside of Edwards over and over again to have a continuous stream of customers to your business hope you found that helpful make sure you click the like button down below if you did subscribe and if you have questions with AdWords put those down below so I can answer them for you thanks

Best Ecommerce Sites 2017-2018


Video Transcript

maybe you’re an individual who likes to buy and resell stuff for a profit on the internet or maybe you have a small business and you want an online storefront or maybe you work for a medium or large sized business and you want to expand your company’s market nationally or internationally through the internet if any of these things ring true for you then you will probably need some ecommerce services and websites to help you sell your products on the Internet in this video I’m going to briefly review the best e-commerce websites I’ve been able to find these are websites that will allow you to either sell your products in a standalone online store or on a global marketplace on the Internet alright let’s get started with the video Craig Newmark started a email list featuring local events in the San Francisco Bay Area California back in 1995 after which it evolved into a web-based service in 1996 which further expanded into other classified ads over time Craigslist grew and expanded into more US cities and eventually internationally Craigslist now covers 70 countries most of you have probably heard about Craigslist and it might not be the best e-commerce solution in general but if you’re selling the occasional second-hand product it might be useful so it gets an honorary mention in this video recruiting is the largest e-commerce company in Japan and also one of the biggest in the world by revenue in 2012 recruiting began expanding outside Japan through a number of acquisitions and joint ventures they have an e-commerce presence in Japan Taiwan United States Brazil France United Kingdom Spain Austria and Germany as well as a global marketplace at global Rakuten comm companies can easily sell their products on recruiting but they seem more focused on regional sales like Amazon rather than a global marketplace like eBay the recruiting global marketplace website seems to only be for products from companies located in Japan Rakuten has varying payment options based on their regional websites for example on the US website they support credit and debit cards PayPal and even Bitcoin but on the UK website they support only credit and debit cards and other global marketplace they support credit cards PayPal Ali pay and bank transfers Rakuten com the u.s. website has a 33 dollar monthly fee for sellers 8 to 15% Commission fees depending on product category and a $0.99 per item fee these fees include credit card processing as for the other websites the fee structure may be different it C is an American ecommerce website focused on consumer to consumer sales services for handmade and vintage products as well as unique factory made items it was founded in 2005 and by 2014 Etsy had gained 54 million registered users 1.4 million active sellers and nineteen point eight million customers it c is most popular in the US Canada UK and some European countries it has a direct checkout service that supports credit and debit cards Apple pay PayPal ideal for customers in the Netherlands and so forth for customers in Germany there has been some controversy regarding the direct checkout service and PayPal previously Etsy sellers were able to sell directly through their own PayPal account but now the PayPal payment option is integrated with the direct checkout service the payments will go to its ease integrated PayPal account first and then later be transferred to the sellers PayPal this of course means that the seller does not have immediate access to the funds from a purchase as they would if the buyer made a purchase by transferring the money directly to the sellers PayPal account as it was done previously Etsy has a listing fee of 20 pennies or 18 cents if you’re going with euros 3.4% transaction fee for sales and the payment processing fees that can vary depending on your country bigcommerce is an e-commerce company based in Austin Texas in the United States B Commerce allows businesses to set up online stores to sell their products on the Internet they also have an app store and premium customizable themes that store owners can buy and use to improve their storefronts sales channels include branded online stores point-of-sale with a smartphone app Facebook store and Pinterest pins as well as Google trusted stores for pro and enterprise clients B Commerce supports several payment gateways including PayPal part by Braintree stripe Square to checkout and so on but it seems they don’t support Bitcoin or other cryptocurrency gateways like BIP pay or coinbase Bonanza is a us-based ecommerce website focused on unique items their slogan is find everything but the ordinary although you can indeed find ordinary on the site as well Bonanza has been considered an alternative to eBay Bonanza is more focused on individuals as well as small and medium-sized businesses who want to sell their products on the website for example according to tech o pedia sellers on the bananas calm website can save up to 50% on items they wish to purchase based on their own sales the site also offers freebies in which sellers agree to give away certain items with purchases over a certain amount setting up a store is fairly easy and you get a 14 day trial with zero fees for sales during that period sellers display items in a booth on the banana marketplace which has a 3.5 percent sales fee but no listing fee or open up a bonanza Web Store which has no fees but costs around $25 per month to set up sellers on bonanza can also sync up their bonanza items with their storefronts on other ecommerce websites like eBay or Etsy payment options for Bonanza include PayPal checkout by Amazon and credit cards Alibaba Group is a Chinese e-commerce company that runs ecommerce websites which support consumer-to-consumer business the consumer and business to business sales services they basically have two websites Alibaba comm which is more focused on wholesale business-to-business transactions and book orders by consumers their second website is Olli Express comm which is more of a consumer targeted retail website Aliexpress only allows companies from mainland China to sell on their website but Alibaba comm is open to companies from other countries as Alibaba is more focused on wholesale and bulk orders it may not be the best place for small businesses but if you have a medium-sized business that manufactures a product or product it might be something to consider a lot of consumers do buy products from Alibaba mainly from the US Europe Russia and Asian countries but most buyers are other businesses that buy wholesale or products in bulk and then resell them elsewhere I’ve seen a lot of products from Alibaba end up on Amazon or Ebay payment methods for Alibaba include credit cards Ali pay WebMoney which is a Russian payment processor Western Union and bank transfers amazon.com is another us-based ecommerce website and it’s one of the main competitors to eBay although it does not have auction services and is focused on business to consumer sales Amazon was another success of the dot-com bubble era and it’s now a multinational multi-billion dollar corporation with operations in around 15 countries and has over 240 million active users in 2014 which was almost twice as much as eBay had at the time people who use Amazon are mostly from Western countries like the US Canada UK Germany France and so on but it has also expanded into the Asian markets by having a presence in China and India as well Amazon was once mostly a bookstore but it has since evolved into a marketplace where you can buy pretty much any consumer product Amazon accepts most credit and debit cards as payment options but not online payment processors such as PayPal you can check sales fees for amazon.com and other ecommerce websites on sale Cal calm most people who have a computer and an internet connection have probably at least heard of eBay which is one of the biggest online auction and e-commerce websites focused mostly on consumer to consumer or business to consumer sales services eBay was one of the biggest successes of the dot-com bubble and it is headquartered in San Jose California in the United States but it is a multinational corporation with operations in the in over 30 countries and around 150 million active users eBay is mostly used by Americans Canadians Brits Germans and other Western Europeans although I myself have also bought some products from Korean sellers Chinese manufacturers also tend to list their products on eBay as well PayPal is the main payment option on eBay in some listing categories other payment options are also possible such as bank to bank wire transfers checks and money orders there are no listing fees for your first 50 products that you list on eBay with some exceptions but after that it’s around 30 cents per item depending on the category final value fee is 10% of the value of the sale including shipping and on top of that there’s still PayPal transaction fees but the final value fee goes down quite a bit if you buy a a basic or premium Store subscription Shopify is a Canadian ecommerce company founded in 2004 on Shopify businesses can set up their own online stores and sell their products Shopify also has an app store and themes where other developers sell their apps that can be integrated into Shopify store fronts as well as premium themes that can be customized to suit the needs of the business orders Shopify has several ways in which businesses can sell their products such as through a conventional online store by button Pinterest viable pin Facebook shop Twitter links and even offline in real life through a point-of-sale system where the seller can use a smartphone app and a card scanner accessory to accept payments without a merchant account one thing Shopify does not have is a global marketplace like eBay or Amazon where those services already have millions of people browsing their website to search for products to buy however you can just as well use Adwords or Facebook ads to advertise your products and get sales that way odds are if you’re using eBay or some other service you might want to spend something on marketing and advertising anyway Shopify payments are powered by stripe so you don’t need to sign up for merchant accounts on several payment gateways to sell products although they do also support over 70 third-party payment gateways including PayPal Skrill big pay coinbase to checkout and more to wrap things up if you’re someone who is selling secondhand goods or handmade items then eBay Etsy or Bonanza are probably the best choices for you if you just randomly sell use stuff like your old Playstation or TV or whatever then Craigslist or Ebay is probably what you’re looking for if you’re buying and reselling stuff for a profit as a small business then you may want to use eBay or possibly Amazon or Rakuten if you buy the stuff you’re selling at wholesale prices from places like Alibaba if you want to set up a proper storefront on your small or medium-sized business then Shopify or big commerce are probably your best options if you have a larger business and want to sell your products internationally in bulk then Alibaba is something you may want to check out also I might do some more in-depth reviews and set of tutorials and hopefully some interviews of people who have small businesses that sell on some of these platforms which will be linked in the video description and added as suggested video cards when I am able to get them finished and uploaded so be sure to keep an eye out for that all right that’s all I got for this video as always if you have any questions positive feedback or constructive criticism leave it in the comment section below see you again in the next video

How I make custom graphics with LWG Editor!


Video Transcript

so last time I posted video you guys are asking how do I make these buildings that I’m actually putting into the mods and uploading into the graphics so what I use is a tool called to do Photoshop don’t fireworks even cs4 you can use Photoshop you can also use things at paint tool Sai or in paint.net I like fireworks it’s got a couple of nifty little tools that make doing this sort of thing a little bit easier for me so what we have here is I’ve actually downloaded the building sheet so this is building shoot one which if I show you so this has got all the buildings in the neutral colors here from the all game you just download this up the website or I’ll post a link in the description so what I do is I take these and I’ve actually just taking them over into another sort of file major site transparent so it’s easier to work on top of and then knit you just drawn on top the new style sheet with all these new sprites on the east or in the previous video and you do this and save it as just dot PNG and then all you have to do is to screw it to your little ball game go to the editor and you can just upload them same way I showed you last video alternatively you can just draw each of the individual buildings like I’ve done here which makes it slightly easier to sort of accurately get each image but it’s up to you how you choose to do it

Google AdWords Tutorial 2018 – Step-By-Step Google AdWords


Video Transcript

all right what’s up everyone welcome to the Surfside PBC youtube channel today our tutorial is gonna be our from beginner to advanced google adword tutorial where we go through the new Google AdWords user interface and we’re gonna show you how to set up a campaign from start to finish and exactly how we would do it here at Surfside PPC we’re gonna reference some different videos and tutorials and things in this in this very tutorial so make sure you go to our video description to check out all of our different google adwords tutorials you could also find our google adwords playlist on youtube so make sure you reference all that because we’re gonna refer to certain things this campaign is really geared more towards search campaigns if you’re looking for display advertising tutorial or a video advertising tutorial we have those on our channel as well and they’re also linked in the description so to get started after you create your Google AdWords account we we set up a quick campaign so they’re gonna make you set up your first campaign so we just set up first campaign and we paused it so you could just do that so you get to this overview screen so once you’re in this overview screen the first thing you want to do is make sure you can measure everything you need to measure for your campaigns through Google Analytics and you want to make sure you set up conversion actions so the first thing you want to do is install Google Analytics on your website very simple we have it installed on our website here beachfront decor this is what we’re gonna be focusing on today so whether you have a wordpress website Shopify website anything like that you should be able to find a quick tutorial online or they should have some type of plug-in where you can add analytics to your website otherwise you can just add the code directly into your into your website code so we have it all set up here for beachfront decor and what I want to show you first is linking your accounts so if you come back to Google AdWords here and we click on the wrench icon what we’re gonna do is under setup is click on linked accounts so you want to click Google Analytics here and click details and you want to make sure your analytics property is connected to your Google AdWords property we have them set up through the same gmail account so it makes it a lot easier if you have them through the same Google account it’s easier but even if you don’t you can quickly link these things so you want to link your Google Analytics and Google AdWords accounts because it allows them to talk to each other allows them to to track everything that you do so come in to Google Analytics if you click on AdWords linking down here under product linking you can see here so we can figure AdWords link group so we have our linked AdWords accounts and we have all website data turned on and the main thing you want to do is enable auto tagging on your AdWords account so what this does it says it appends a unique ID to the end of the destination URL so the reason why you do this so we have a separate example here so this is our Surfside PPC account for Google Analytics if you go into your acquisition AdWords and campaign data you can actually see your actual everything you need to know about AdWords directly in Google Analytics so we’re in Google Analytics right now I can see in January I drove 9 clicks for this campaign at a cost of close to $10 my cost per click was $1 10 cents it’s your nine sessions pretty you know 11% bounce rate pages per session so you can kind of see these things and then here’s the other this was our main goal was contact form fills and also newsletter and giveaway forum fills as you can see we didn’t drive any conversions but this is why you want to track everything so you can see what you’re driving and if we click through I can click through my campaign ID I can actually see like the ad groups where things are coming from so promote your business business marketing ideas I can see what keywords I’m targeting she drove the clicks of business marketing idea how to market small business so you could see there’s some different things here where the reason why you want to track everything is so you can see everything in Google Analytics and you can continue to optimize your AdWords campaigns so that’s really important so come on back to AdWords here so we’re gonna do is come back now we’re in the main campaign screen so at this point you should have an AdWords account in analytics account you should have them linked any should have auto tagging setup just like we showed you in Google Analytics so the next thing we’re gonna do is we want to kind of import a goal into goo into Google Adwords that you can optimize for so again I’m gonna show you another example here if we come down to our Surfside PPC we have our conversions goals overview so if we’re just looking at January 2018 we’re measuring for contact form fills and our newsletter and giveaway so you can when people fill out our contact form they automatically get redirected to the Thank You page when people fill out our newsletter form they automatically get redirected to the confirmed page so setting up goals is pretty easy in Google Analytics you just come down to your main admin screen you go to goals it’s gonna show some of your goals here you’re gonna click new goals and you can either there’s different templates you have so reservations maybe have a hotel make a payment maybe someone you know paid whatever it was they need so you could do custom click continue so you know there’s different things here when someone reaches a certain page you could set that up as a goal when someone’s on your website for five minutes or two minutes or one minute when someone visits three four or five pages per session you can set that up as a goal you can do an event and you know someone plays a video or someone visits certain pages there’s different things you can set up for goals it just depends on what your business is if you have an e-commerce website through like Shopify you can easily import all the conversion and e-commerce data straight into analytics and import that into Adwords so that’s exactly what you want to do right now so we’re gonna come over to Google Adwords we’re gonna click again on this wrench icon up here and we’re gonna click on measurement conversions so we have no conversion action setup yet so what I want to do from beetron-2 core is click on the plus sign here and I want to go to import so this is select the kind of conversions you want to track we want to import conversions from Google Analytics click continue and what we want to import our two conversions so one is transactions and one is newsletter transactions measures every sale on our website so if we have a sale through Google Adwords it’ll actually show into analytics where that sale came from what keyword people typed in what they bought how many pages they visited beforehand so I could see every last piece of data that led up to that transaction and the same with newsletter every time someone signs up for our newsletter I can see ok this person came in on this keyword they click this ad and then they visited these 3 pages before they finally joined our newsletter so we’re gonna import both these goals here into Adwords so it says I’ve imported one goal and one transaction from Google Analytics so we’re gonna click done so we have two different goals here it’s gonna say no recent conversions because there’s been no conversions through the website of Adwords at all so it’s gonna say no recent conversions even though they’re happening on Google Analytics so we’re gonna come back out here and go to our overview screen and now we’re all ready to set up our campaign so the main thing that we want to take away from this is you want to be able to track your campaign so you want to have a key performance indicator which is set up as a goal through Google Analytics that you can import into app so it could be anything to be phone calls it could be sales it could be leads it could be certain pages that people visit there’s different so many different goals you just have to figure out what the most important goal for your business is so now we’re gonna do is we’re going to come into campaigns and we want to create a new campaign so we’re gonna click on this plus sign here like a new campaign so now we’re gonna select the campaign type so this tutorial is really going to be based around search campaigns which are the most popular in Google AdWords where they make their most money where people spend the most money we have tutorials on our page for display and video campaigns we’re working on an app tutorial and we do want to do a shopping tutorial but this is very intensive so we’re just going to search for right now so what we want to do is we want to drive sales so sales is gonna use for our transactions it’s gonna say select the ways you’d like to reach your goal so for us it’s gonna be get website visits so basically what we want to do is get website visits to our website you know beachfront decor calm and in turn when people visit our website our goal was to drive sales so that’s exactly how you want to think about this now you want to set it up if you’re just saying we want to drive website traffic to our website you know you’re not setting it up properly because you want to actually have a goal when you’re when you’re doing advertising because website traffic if you’re spending a hundred dollars website traffic is not really worth anything unless it’s returning you revenue so if I’m spending a hundred dollars and making two dollars it’s a waste of 98 dollars if I’m spending a hundred dollars and I’m driving two hundred dollars in sales well then it’s probably worth it for me to continue to advertise so that’s why we want to look at it so now we’re getting into our campaign so your campaign is who you’re targeting you know you want to drive traffic to your website that’s gonna convert so for us we have a ton of betting articles related to the beach on beachfront accord comm so we’re gonna take these four articles coastal betting and Beach betting sets anchor bedding and comforter sets palm tree bedding and comforter sets and starfish bedding and quilt sets so if we just look at these pages they’re all set up fairly similarly they have a bunch of products on them we want people to come into our website click through on the products and buy so what we’re gonna do is come back over to AdWords here and our campaign name is going to be called Beach bedding okay so what we’re gonna do if for the search Network is include Google search partners we do not want to add the display network make sure you select no here do not select yes the display network is completely separate from the search Network so all we want to target is the search Network and Google search partners Google search partners include websites like ask.com basically any website that returns Google ads there’s a ton of them a lot of small ones but ask calm is a big one so just some examples there just search partners where people are searching you always want to include Google search partners you could always exclude them later so select locations to target this just depends on what where you’re serving if I just said okay I just wanted to target Miami Florida you could type in Miami here and I could target the Nielsen DMA region which is gonna be a larger portion than Miami you want to use DMA regions because it covers for water Dale goes all the way down in Key West rather than just doing you know if I just target Miami the city it’s just gonna target the metro area okay so we’re gonna click cancel here we just want to target the United States we’re gonna remove both of these so we’re just gonna target the United States so the locations your target just depends on who you’re serving depends on where your customers are located languages so we’re just English so if you have other languages that you can just type them here so you know there’s a ton of options so bidding there’s a ton of bid strategies that you have there’s a lot of different ways to kind of go through how to do your bidding so what we’re gonna do is click maximize conversions and I would recommend if you’re a new advertiser to do maximize conversions to get started otherwise you you could do manual CPC and increase conversions with enhance EBC this is probably more for intermediate this is how I would set up is with manual CPC and what you would do is use the Google Keyword planner to find a suggested bid and set your bids and just kind of optimize your bids as you go so if I did manual CPC I might set up all these different ad groups here so coastal betting anchor betting I might bid something like 75 cents and then you just increase your bid as you go or decrease your but as you know depending on the results you’re getting what we’re gonna do for bid strategy is maximize conversions so what this is gonna do is add words is automatically gonna set our bids to drive sales so your first few days you might not get a ton of traffic you might not get a ton of sales it might take them a while to find the the perfect spot ultimately when it comes to bidding strategies where we want to get to and this is the ultimate goal for Google AdWords this is like the most important part of the video we want to get to the point where we’re driving over fifteen conversions in a 30-day period so on I said it again over 15 conversions in a 30-day period from there you can get to the target CPA bid strategy so target CPA is where you can automatically set your bid for how much you’re willing to spend for a conversion for example let’s say I have bedding here and I’m able to drive conversions at about twenty dollars and my average bedding sale gives me fifty dollars in profit what I would want to do is set my target CPA at twenty twenty-five dollars and what Google AdWords is automatically gonna do based on the data that we’ve already given them so again this only works if you’ve driven 15 sales 15 conversions in a thirty day period based on that day that Google AdWords is automatically going to take our target CPA and try to drive more conversions at this target CPA so to give you a quick example here I worked with a client once they had a target CPA of five dollars so we started their campaign and we were driving conversions at ten dollars a piece so what I did was I set the target CPA to ten dollars and I was able to lower bids and basically every week I would set the target CPA lower and lower so I went from ten dollars a week later I’d go down to eight dollars a week later I’d go down to seven dollars a week later be six-fifty until we got to the point where we’re down to five dollars for the target CPA and you’re able to find the perfect budget to where you’re driving conversions that are optimal for for you that so your driving revenue to you so bid strategies are so important here I know I spent a lot of time on it but so important so we’re gonna start with maximize conversions and ultimately you want to get to that target CPA so you want to get to maximize conversions so you can drive 15 conversions in a third day period so that’s ultimately the goal you’re trying to get to budget it really just depends on what you’re willing to spend the way you want to look at budget is take your monthly budget and just divide it by 30 or the amount of days in the month so if my monthly budget let’s say is 600 what I would do is divide and let’s just say I’m in a month with 30 days so what I would do is divide 600 by 30 I would get 20 so I would spend keep my daily budget at $20 and what’s gonna happen is you’re gonna have one day where you spend 18 you’re gonna have the next day where you spend 22 you’re gonna have next day where you spend 21 the next day you spend 19 and the way Google AdWords does is they optimized for your monthly budget but they do it I’m you know they have to spend your daily budget but they’re not gonna spend it each day so if there’s a day like Sunday that’s more popular then they’re gonna spend more of your budget on Sunday because there’s more potential customers so that’s how you optimize your budget use it for the month and don’t just use like a daily budget don’t say like oh I want to spend 10 dollars per day say I want to spend this much per month and that will help you find the proper budget delivery method I usually just do standard you could do accelerated if you’re having trouble spending your budget but just go with standard start and end dates so pretty self-explanatory if you want to end your you know campaign at a certain date you can set that up so maybe I want to end it at the end of March you know pretty simple so extensions are something I’m gonna go through afterwards there’s tons of different extensions that you can add to your advertisement but I want to go through those afterwards because it doesn’t really make as much sense right now okay so for ad rotation we’re just gonna keep this prefer the best performing ads that works perfectly for me ad schedule you can set ad schedule so let’s just say for example you have like a local business you just want to run Monday through Friday 9:00 to 5:00 you can set that up like that we’re gonna run all day because people are looking for bedding you know all the time at all hours of every day so we’re not gonna set an ad schedule location option so this is important I always do people in my targeted location and I always exclude people in my targeted location the way they have it set up is they’ll have people let’s say if someone’s in France and they’re looking up pages about the United States then I might target someone in France with my ads because they’re looking at the United States because they’ve shown interest in United States so I just want people who are in the United States to find my ads campaign URL option so this is more of an advanced if you want to do custom tracking templates custom parameters definitely more of an advanced feature and same with dynamic search ads so I would create a separate I want to create a whole separate tutorial about dynamic search ads we’re not going to enable them for this campaign all right and we’re gonna click Save and continue so now this is just our campaign settings we set up so now we’re gonna set up ad groups so ad groups are the way you kind of organize your campaign or the way you’re gonna drive traffic to specific landing pages the best way to think of an ad group is to look at that landing page so what we’re going to do is we of our four landing pages here coastal bedding anchor bedding palm tree bedding and starfish bedding okay so I’m actually gonna set up five different ad groups here so we’re gonna separate beach bedding and coastal bedding so we’re gonna do is start with our ad group named Beach bedding it’s come down ad group to is gonna be coastal bedding ad group three is gonna be anchor bedding ad group 4 will be palm tree bedding and then the last one will be starfish bedding so so now how we how do we create keywords so you’re gonna see down here matched keyword match types we have a separate keyword match type tutorial I recommend you watch it but the way I like to target keywords is a mix of modified broad match keywords which is would look like this beach bedding beach themed bedding sets okay so modified broad match keywords include keywords that must be in the search query so what that means is if someone types in something like beach theme that in comforter it would match this keyword right here because beach theme in bedding are all in that keyword and all in that search term if someone were to type you know best beautiful Beach starfish bedding sets this would actually match this keyword here Beach bedding sets and also Beach bedding so any cue any like search query that includes these words will target so that’s kind of how modified broad match works you know it’s it’s really just every cue every word with a plus sign in front of it needs to be in the search query so if it was something like coastal bedding it wouldn’t match if it was something like beach themed comforters it wouldn’t match because beef themed comforters doesn’t include beach and bedding it doesn’t include beach and themed and bedding but if I were to do you know best beach themed comforters and bedding this would match because it has beach bedding and themed so just kind of the way to look at modified broad match keywords it’s a great way to expand the amount of keywords you’re targeting because people type in all sorts of different orders you might find things like betting beach-themed sets for bedroom and this is gonna match be even though it’s all out of order and look kind of weird it’s just because it includes these words in the search query so that’s how I modified broad match works the way I also set up keywords is I do an exact match keyword for basically every modified broad match I’m targeting so what we’re gonna do is put that in brackets so you can see that down here you put your keyword in brackets for exact match and what we’re gonna do is beach betting beach themed betting beach betting sets make sure your brackets are all going this is right direction the way you find keywords here is you could either get keyword ideas over here what we do is we use the Google Keyword planner we have again a separate tutorial on our page for that so just go check out our youtube channel you’ll find our keyword planner tutorial we’ll also add it linked in the description of the video so this is good for now beach bedding beach themed abetting beach betting sets maybe I just want to do one more beach themed bedding make sure you have a plus sign in front of every keyword you want to include in the search query so beach themed bedding and beach themed bedding okay so these are all pretty popular keywords and when people search these they should find one of our ads and they’ll gunner they’re gonna click through this page here so coastal bedding and Beach bedding set so it’s gonna be highly targeted towards them so now we’re to come down to the next one with coastal bedding what I’m gonna do is target the exact same keywords but I’m gonna do coastal this time so now instead of beach it’s gonna be coastal bedding and we’re just gonna quickly change all of these here so do coastal all right so now this coastal bedding is just gonna be targeting coastal themed bedding so now we’re gonna do the same thing for anchor bedding you could actually do this pretty quickly in Excel and just use like Find and Replace so you just find you know every instance of coastal and exper place with anchor and we could do it for palm tree and starfish this is kind of longer method so if you want to fast forward a little bit to the you know about a minute or two you’ll probably get to our next step but just want to keep entering the keywords here so now we have anchor theme bedding the reason you want to organize everything in ad groups is because you’re gonna create separate ads for these pages and then you want you’re these keywords to go to the right landing page you want anchor to go to anchor because you don’t want to send people to pages where you know it’s not relevant it’s not targeted if I’m if someone’s typing in palm-tree betting and they’re going to my anchor page they’re going to be pretty confused and you just want to you also want to narrow everything down so that I’m not targeting you know beach team betting and sending someone who’s searching anchor betting to my Beach team betting set because you know there’s so many different types of bedding sets there that includes seashells different color stripes so that’s kind of what you want to focus on make sure you don’t put plus signs in your exact match keywords it’s gonna be very uh it’s not really gonna work well so here we go palm tree bedding sets and now one more for starfish bedding sets so you could see how important organization is so we’re trying to do is return the best possible ad and landing page to whoever searching you want to give them the best user experience they can possibly get that’s the whole goal with AdWords is to give people a great user experience if you’re if you’re not able to do that you’re not gonna drive many sales so you want people to come onto your website you want to be mobile optimized you want great content if you’re not driving sales the first thing to look at usually beyond your campaign organization which is what we’re doing right now these are actual landing pages because so many landing pages are just not able to drive conversions they just you know they’re low quality they’re not mobile optimized so we have our five ad groups here so starfish bedding palm tree bedding anchor bedding coastal bedding and Beach bedding so now we’re gonna come down and click Save and continue okay so now we’re going to create ads your best practice here is to create three ads for each ad group that’s three ads for each ad group they’re setting it right here for each ad group we recommend you create at least three ads that closely relate to the theme of your keywords so let me first start with Beach bedding I’m just gonna do two ad groups here I’m gonna go back and create all them but I don’t want to sit here and bore you and create you know fifty ads right now so we’re gonna come into beach bedding here and here’s what your ad is gonna look like so your final URL since we enabled auto tagging our campaigns are automatically gonna track into Google Analytics so I don’t even have to add any tracking at the end I can just send you know the final URL where we’re sending traffic to is the final URL so we’re sending traffic for a beach betting ad group directly to this ultimate guide to beach team betting sets so we’re gonna do four headline one is do beach betting sets and then headline – I like for headline one to try to match my keyword somewhat because when people search they’re trying to find a keyword that you know they’re trying to find the most relevant add to what they typed in so if someone’s typing in beach betting beach theme betting I like to use Beach bedding sets as my first headline and headline – I like to use a call to action so maybe we have a discount let’s just pretend we have a 10% discount so I could do save 10 or let’s say we have free shipping so free shipping on bedding sets okay so now it’s showing beach bedding sets and people can also get free shipping on their bedding sets so now we go to the description the description gives you 80 characters to kind of describe what you want – you know what you want to describe so you could do something like discover the most beautiful and I like to capitalize this is just from experience I like to capitalize the first letter of each word it actually helps with your click-through rate more people click on your ads for some reason I’m not sure why but it’s just just for my experience that’s what I recommend so discover the most beautiful beach themed bedding sets for your beach home exclamation point I always like an exclamation point – you could also do something like free shipping on bedding sets whatever something like that so now we’re all good we’re just an click done so we have our first ad created what you can do to quickly create new ads just click right here so this is automatically gonna create a copy so maybe I do headline one beach themed bedding sets and I have free shipping on bedding sets maybe I do free shipping on all beach themed bedding sets this month only okay so now it’s kind of creating a little bit of urgency I’ve beach themed bedding sets free shipping this month only same thing we’re gonna click done so now we have two separate ads here for Beach bedding so we have Beach bedding sets beeps teen bedding so let’s create one more again we’re gonna duplicate this one we’re gonna click duplicate here and what we’re gonna do is kind of switch it up a little bit so we’ll do a beautiful beach bedding sets and then headline two we’re gonna do instead of a call to action or free shipping we’re gonna do up courage your Beach hmm that would sue upgrade your beach bedroom and then we’re gonna put our free shipping offer down in the bottom of the description so we’re gonna do free shipping on the most beautiful beach themed bedding sets you can find okay so this ad is a little bit more towards check out all how incredible our Beach bedding sets are rather than being deal focus it’s gonna be more about you know the beauty of the bedding so now you can see these keywords Beach bedding are all gonna go to these ads which are highly related when someone clicks on this ad they’re gonna come to this page that says beach bedding right here so it’s a very good process it’s very good experience for whoever is typing in whoever searching I mean that’s what you want to keep in mind no matter what you’re targeting so now to show a different example let’s come to anchor bedding here and we’re gonna click on new ad final URL make sure you’re sending people to the right URL so we have anchor bedding comforter sets here we’re gonna come down to headline one and let’s do anchor bedding sets come to headline two free shipping on anchor bedding so now we’re gonna click done and create two more real quick the best thing to do is kind of look at your other ones you created so you could do anchor themed bedding set beautiful anchor bedding sets and just kind of go from there so we’ll just do beautiful won’t even change anything else and we’ll do one more and just do anchor themed bedding sets okay so now we have three ads for anchor three ads for Beach what you would want to do next is create three ads for your other ad groups here but we’re just gonna click Save and continue for now because I just want to get to the next part so now everything’s all done so we have our twenty dollar per day budget which works out to about six hundred dollars per month in a thirty day a month we’re gonna run it from February to the end of March United States we’re targeting English only our campaign goal of sales this is why it’s so important to import your conversions so that Google can actually optimize for your goal and our bid strategy is going to be maximize conversions we’re gonna click continue to campaign it’s gonna say congratulations it’s gonna bring you to the add group screen so you can see our different ad groups that we’ve up here obviously some of them we still need to set up ads in but we’re gonna do that so we’re gonna do is come to the overview screen here so you kind of understand how you know AdWords looks when you sign into your account it’s gonna show kind of the overview of this campaign so here’s the different ad groups in here the different keywords that we’re targeting as you start getting data will show that we’re targeting United States you can adjust that if you want to here’s a couple ads so what we’re gonna do is come into ad groups here and what I want to show you is ad extensions so we have our different ads here that it’s gonna show for the entire campaign it’s gonna show under review we’re gonna do is come to extensions okay so now I want to go through ad extensions with you here so we come into ads and extensions you come to extensions you click on create ad extensions so here’s all the different options you have here so sitelink extensions call-out structured snippet call extension message extension location affiliate location price app and promotion so I’m not going to go through every single one of these but promotion allows you to do a quick promotion that you currently have so for us we could do free shipping on all beach bedding app extension works on mobile if we had a beachfront decor app we could actually have an extension that shows the beachfront core app people can download our app directly from you know the Google search results price extensions so let’s just say I’m you know putting out a specific anchor bedding set I can show that anchor bedding set and show that you know this bedding set is a certain price it works more for you know if you’re a plumber for example and you do you know how much it costs for your services so affiliate location extension this would work something like you know if your state farm and you have affiliate offices you can show an affiliate location extension so really just like kind of a location that’s smaller than your actual you know headquartered lawyers location something like that location extension so if you have a local store or local business you can show your address your store hours things like that mesh is it extension so let’s just say I’m on Google I type in you know I need storage space you can actually do a message extension where I can text a storage space company directly and say hey I need you know this much storage space how much does it cost and they’ll text message me back or call me back or reply on email so you can actually text message directly this is a mobile on the extension call extension pretty self-explanatory it either shows your phone number on desktop or on mobile it creates a clickable call button where people can click and directly call your business structured snippet extensions so you can show specific brands you carry specific types of products you have specific amenities that your hotel has neighborhoods that you cover for real estate so there’s all different sorts sorts of structured snippets just a basic way to expand what you’re kind of offering call-out extensions so you can actually show you know like our free shipping offer you can show certain offers that you have you can show you know 24/7 service you can show awards you won different things like that sitelink extensions these actually create extensions that will send you can send traffic to different parts your website so maybe if I’m you know I have a specific landing page for anchor bedding I could also link to beach bedding I could link to you know nautical bedding I could link to other related pages where people might be interested in so just to show some examples if I do type in Beach bedding here I’m on google.com here’s a wayfarer coastal bedding ad so right here the rating for Wayfarer that pulls in automatically with reviews on-time delivery these are all through Google Shopping so these Pollin automatically these down here sales and clearance baby and kids furniture twin XL bedding sets at the gift shop and daily sales these are all sitelink extensions so that’s exactly what a site like extension looks like so if we look at Paul’s home fashions here this ad has zero site zero extensions at all so you could see how small it is and how big ads are with extensions if we come over here so I have a Dick’s Sporting Goods near me so I search Dick’s Sporting Goods here’s an ad they actually have their location extension here so 600 coastal grand circle myrtle beach SC it’s actually spelled wrong here’s call-out extensions so shop gift cards online you can see the dot hi customer ratings top products and brands shop our official site these are slightly extensions down here with descriptions so you usually get descriptions if someone searches your brand directly so this is pretty cool because they can you know they already have Congrats Philadelphia setup so phenomena Eagles fan I can go in and click buy my Superbowl gear so pretty cool one more example we have accounting software here so financial software this is their description these are structured snippets so it’s showing types accounting software cloud financials cloud ERP software financial management and these are all sitelink extensions again so some different examples if we go on mobile and we were search you could find some different examples of the other extensions if you want to set these up so let’s say I go into sitelink extensions all you do is you can create campaign ad group or account level sitelink extensions campaign will be extensions across your entire campaign ad group would only apply to that specific ad group account would be you know if you had two really important pages on your website that you want to show across your entire account maybe it’s like your Contact Us page or your you know sign up now page or something like that you can do account level extensions I usually limit it to the campaign and AD group so we’ll just do campaign I’ll just create one real quick here it’s a best practice to create like four more for each campaign for each ad group then better you can create them the better you can kind of target the better it works so if we just come back to beach bedding here you can see wayfarer has five sales and clearance baby and kids furniture twin XL bedding sets the gift shop and daily sales not the greatest sitelink extensions for this specific search but you could see like if I’m looking for you know rather than click on this link maybe I just want to find you know sales and clearance today you just click right there it’s it’s a simple way to find what you’re looking for so we come in years so let’s say I’m under beach bedding and I want to link to my palm tree bedding so what I’m going to do is do palm tree bedding discover the most beautiful palm tree bedding sets so again these are the descriptions that show like here so you know these are the descriptions here this is a site link final URL so this is where it’s important you can send people to the other page so you want to make sure you set up you know find the palm tree page click final URL and we’re gonna click Save so now this is a campaign level ad extension so it’s gonna show across the entire campaign when people are searching so pretty self-explanatory what you would do is keep setting up sitelink extensions maybe you come in here and set up a cot extension all you’re doing this putting call out text so I could do free shipping this month you get 25 characters and that’s it so it’s gonna be campaign level again they have a count campaign and AD group level call-out extensions so we’re gonna click Save so there’s another extension for call-outs so you click plus you can add you know more extensions here maybe you have a location maybe you want to do a text message maybe have a phone number where you can receive calls you just want to add the most extensions that make sense for your business and again a best practice is to add as many as possible so site links I would add at least four call-outs I would probably add at least three just make sure they’re like important things don’t just add text just to add text you want things that actually you know will encourage people to buy and things like that so coming back into all campaign screen here so now you’re kind of probably you know after you put your campaign live you’re gonna be sitting there like so now what your best bet is to wait so it’s difficult because it’s hard to have patience but your best bet is just you know kind of forget about your campaign for a couple days and come back to it so for us we come in here what I would want to do is make sure I have ads and all of my ad groups here so anchor betting Beach betting coastal betting I want to make sure I have ad groups in all of them you also want to make sure you have ad extensions set up for all of them and then from there you’re basically waiting you can keep building out your campaign you can go back you know into the Google Keyword planner here and find more keywords you can create more landing pages so maybe I want to create a landing page for you know seashell bedding maybe I want to create a landing page for beach quilts so all those different things you want landing pages that are gonna match the keywords the best as possible and now I just wait for you know some some clicks to come in some impressions to come in see how much I’m spending and you can come here click modify columns go to the conversions column add conversions cost per conversion conversion rate you could also have value for conversion so it’ll actually show you know how much you’re driving in sales so when you scroll over as we start to get data I can see if these are actually driving conversions to my website and again you come into Google Analytics you could see this is our surf side PPC campaign you go to acquisition AdWords campaigns you can see all your data down here what keywords are driving sales so that’s pretty much it when you’re setting up a search campaign the ultimate goal is to have organization so you can see we you know we organize our ad groups well you don’t want to have a million keywords in each ad group we kind of limit it to under ten that’s a best practice really is to keep it 10 or under we like a mix of modified broad match keywords along with exact match keywords and our bids are gonna be set automatically by Adwords under them maximize conversion bidding if you were to kind of go with a manual CPC bidding let’s just say for example what you would do is come back out here we’ll go to settings so let’s go to you know bidding and let’s change it to manual CPC increase conversions within hand CPC and click Save what I would do probably is come over to ad groups we’ll see what we have it set at so it’s set default a dollar 95 I would come to each ad group I would probably change my default bids to $1.00 actually we’ll go a little bit lower we’ll change it to 80 cents if you’re looking for suggested bids they have them in the keyword planner when you’re searching so just search that so 80 this will make every bid across our entire campaign 80 cents what you want to do is bid slightly lower on your modified broad match keywords and slightly higher on your exact match keywords it’s considered a cascading bid strategy because your exact match keywords are gonna be more valuable usually then your modified broad match keywords so you have to bid a little bit higher on anchor betting than you would for you know if someone’s typing in beautiful nautical anchor betting you can bid a little bit lower so we’re gonna do is just change max CPC bids for the modified broad match keywords set new bids we’ll just do our 5 cents lower apply so we’re just gonna do 75 cents and that’s we’re gonna do across the campaign so we’ll just do that for all the ad groups but you know kind of how how we go about setting up our campaigns this is kind of an inside look from start to finish now the difficult part is optimizing but we gave you all the tools for setting up your campaign setting up conversion tracking importing conversions into Google Adwords and all you need to do now is monitor your results and then continue to optimize you want to add negative keywords you want to create new ads you want to upgrade your landing pages a little bit maybe I you know make this landing page a little bit more user friendly maybe I start products up earlier maybe I just send them to a different landing Paige and try that so that’s kind of where you go with AdWords it’s a lot of testing it’s a lot of you know it’s a lot of work to really derive a positive return and I don’t think people understand that a lot but it is a lot of work to drive a positive return is something you have to work at something else uh be patient with don’t give it two days and say well I’m not driving a positive return I’m done because your campaigns can continuously improve over time like I said before you know we had a client I worked with where we started with a target CPA of about $10 and we got all the way down to about five which was incredible for them because they’re driving really optimal conversions for their business driving revenue so if you have any questions leave them in the comments I know this video is it’s hard to cover every last detail in Google AdWords there’s probably a lot that we might have missed there’s probably some things where you know you can keep you know keep optimizing your campaign if you have questions leave them in the comments we do our best to answer everybody make sure you subscribe to our Channel and the best way to support us just to share our videos if you want to share this video on social media if you want to share with a friend who does AdWords anything you want to do that’s the best way to support us we really appreciate it and thanks for joining us today

Best Web Hosting For WordPress 2018


Video Transcript

are you looking for the fastest and most reliable WordPress hosting for your WordPress website but you kind of don’t know where to go well I was there too so I wanted to try something really different that has never really been done on YouTube before I’ve actually purchased a shared hosting account on all these top providers right here and I’ve tested and watched the performance around 30 days now in this video I’m going to be showing you guys my result of which hosting company performed the fastest and which company performed the slowest also keep in mind that I’ve actually installed the same size child theme on all of these hosting providers to bring you guys truthful accurate non biased results of which hosting company truly is the fastest and the most reliable so the test will have something looks like this right here we’ll first talk about the load speed we’ll talk about server response and Technology level to show you guys which hosting company is performing the best now I’m also going to be doing a live website speed test on all of these domains to show you guys you know truthful accurate results of which hosting company truly is reliable and fast and I’m also going to be talking about what Google recommends that your website speed should be loading ass before people start to leave so I’ll talk about that coming up before I begin I won’t let you guys know that the links and the coupon code for all these web hosting companies are in the description of this video so be sure to check that out I spent about eight hundred bucks on shared hosting plans so these are the companies I’m going to be reviewing is in motion hosting green geeks psych round Bluehost a to hosting web hosting pad dream host hostgator and WP engine now I’m actually going to test my current internet right now to let you guys know that if there’s something slow going on it’s not due on my end so I have a relatively very low ping and I have a pretty good download speed time now what does Google think well google recommends that your site should be loading at around 3 seconds anything longer than around 3 seconds on mobile devices they find that 53% of people will leave your website just because it’s taking longer than 3 seconds people are pretty impatient today so we kind of have to accommodate for that and also this is the theme that we are going to be using now this is a divvy child theme you guys can learn more about Divi toppings on my website it’s basically a 5 page website with a lot of text a lot of custom CSS and a lot of images because we know we need to utilize and strain the host as much as possible sort of get enough information to find out if these servers can perform under pressure but not really under pressure you know this is just a 5 page website which is sort of the industry standard for most businesses so we have a home and about services page a second services page and a basic contact us page for this test ok so let’s go ahead and test our first server so let’s go ahead and first test in motion hosting now these are the results that I had for in motion hosting guidance and you know they did have a relatively good load speed but they did have a long server response time and when you look at these graphs right here you can see that they have a consistently high web server to respond time however they had a very good browser speed time right here and this right here would be considered an outlier so it’s statistically unusual that this happens right here this could have been due to the plug-in or a number of different other problems so let’s go ahead and test this feed for this current domain so this is in motion hosting alright so they’re loading about around two point one nine seconds pretty decent pretty solid hosting company if you guys ask me do I recommend them maybe you know not bad if they have a good sale yeah I would recommend them next is green geeks and green geeks as one of those companies that kind of pride themselves on their green energy and being green so these the results that I had for green geeks right here they actually had a pretty good server response time it wasn’t a little better than in motion hosting and also their load speed was actually pretty good so let’s go ahead now and test this current domain from green geeks calm I like to use them in the past they’re actually pretty decent so two point eight four seconds so a little bit slower than in motion hosting however their consistency is better than in motion hosting so maybe today this loading time might be a little tad longer but consistently they are a little bit faster than in motion hosting so green geeks I actually do recommend I think they’re a solid company I personally use them in the past I’ve never had any issues and their websites do load at a very good speed next is psych round people were kind of like saying oh that girls my favorite psych round is really good are they really well in these results guys I’m going to be very honest sycron performed one of the best they are probably the best they performed at a very very good rate compared to a lot of the other hosting providers and you guys can see right here consistently they have a very low web server to respond time and also right here the browser speed was really really good right here except for this one day but this is an outlier so we really can’t take that into consideration too much so let’s go ahead and test out a psych round now people like in a Facebook page were kind of like saying it’s better than this company and I’m kind of like really like I’ve never used them but hands down guys I think sycron was probably one of the fastest hosting providers out there they’re actually very consistent since the load time is very very good and you guys are asking me should I switch the psych round I’m going to say yes yes psych round was very good even when I used it back ends of their website and what is like uploading stuff it was just blazing fast like it was it was relatively very very fast to upload the theme took like few seconds other companies which I’ll talk about a little bit they took a little bit longer so if you guys are asking me psych round yes I recommend them probably one of the best hosting providers I’m going to be reviewing next is Bluehost Bluehost is also pretty popular they actually emailed me they let me know they got new servers so let’s test those out now Bluehost servers were a little bit shaky you guys can see here they are a little shaky however its consistent so they did have a little outlier right here but nonetheless guys their speed was not that bad and their server response times not that at all so let’s go ahead and test out Bluehost alright so this is the test for Bluehost and I’ll be very honest guys this is a very consistent result Bluehost and another company we’re probably among the slowest providers against all of the other web hosting companies so you guys are asking me you know zero should I switch over to Bluehost I’m going to say no I would not go to Bluehost I do not recommend Bluehost whatsoever I know today that doesn’t look that bad as far as our Web Street I’m but I’ve used them in the past and this has gone up to like six seconds plus and you know I’ve used them I’ve you actually used clients websites who are on Bluehost and I hated it I said many servers suck so I already got random errors but that’s my experience at Bluehost but if you find a really good sale guys and they have a really good deal go for it you know but I would not recommend Bluehost next is a2 hosting and a2 hosting prides themselves on being super super fast that’s what they say about you know on on blogs on other websites for 20 times faster are they really so these are the results that I had for a2 hosting they had some relatively good reserver response time they had a very good load speed time and the technology level is pretty good I will say this though to upload the Divi theme did take me longer than usual I don’t know why that might have been an isolated incident but I’m just letting you know that’s when I uploaded my theme it took longer than usual so let’s go ahead and test the results for a2 hosting their load time is around two seconds and you guys all these webs providers are all around two seconds so they’re pretty good you know they’re already pretty good but you might want to look more about what is the best deal for money if they’re all loading around this time because you know point 10 m/s is not a big difference you won’t even see with the human eye these guys loaded a second longer so it was a little bit of a difference so a2 hosting if you guys asked me do I recommend them sure what I think they’re a good company I haven’t used their 20 times faster thing they got advertised I think it’s like yeah the 20 times faster SSD hosting I haven’t used it this is just their basic shared hosting ok so a2 hosting good job web hosting pad so web hosting pad really isn’t promoted too much on the internet I haven’t seen it but they are actually a very Russell Euler company so I had a bad experience with web hosting Todd there our results were pretty bad I’ve used them and I just got to be honest they were kind of on the bottom of the barrel of the food chain most of the time oops we’ll close that so let’s go ahead and test out the current results for web hosting pad but I do have a coupon code for them in the description so if you want to check them out be sure to check them out so these are the results or web hosting pad alright and again they are right up there with Bluehost and guys these results are consistent because I was messing around this for the past three weeks and I kept seeing the same sort of results with web hosting pad and also Bluehost so you guys are going to ask me you know do I recommend Bluehost do I recommend the web hosting pad no I do not recommend them whatsoever so no I do not recommend them next is DreamHost Dreamhouse claims they’ve won awards but you know where have they won awards you know where all these awards coming from they’re probably some random blog or whatever but I don’t really care this let’s go ahead and check their internet speed now their internet speed was actually a little inconsistent they at a somewhat of a highest of response line but the problem was is that it only recorded for around two days so the plug-in really wasn’t friendly with their servers so let’s go ahead and check out their speed on their web hosting right here oops so this is the result for DreamHost and i’ve never even worked with someone who had DreamHost before I’m kind of like dream host like what’s dream host you know but dream host guys I’m going to be very honest these results are very consistent and I actually started to recommend them on my website they’re low time was very very good they are right up there with psych round and I never really even you know use them in the past but working with them for about a month I’ve seen that their results are very consistent they’re a very solid web hosting company so I would highly recommend Python as well next is Hostgator at Hostgator is poly YouTube’s most famous you know company everyone out there hostgator Hostgator are they really good are they really worth it well let’s go ahead and check out these results so looking at these results guys they did someone have spikes in their results so right here the you know the browser finish loading time was a little spiky was a little high but consistently they have a low server you know server to respond time so not bad not bad at all Hostgator let’s go ahead and test out the current domain from Hostgator okay so this is the result for Hostgator pretty fast 1.48 there are a pretty solid web hosting company guys I actually use them on my lip hosting so I think they’re a relatively good company but they are a little inconsistent so sometimes they’re really good sometimes they’re not as good but I recommend them you know I probably recommend psych around first maybe this company would be tied with DreamHost some around there but they are very solid web hosting company guys I’ve never had any problems okay so next is and last WP engine nowadays be anything claimed to be the fastest and it claimed to be the best well are they one big drawback of the engine guys is that they do not sell domains so if you guys want a domain they do not sell them they only provide the platform for hosting and they are actually a little bit more expensive than most companies so are they really worth it are they really good you’ll see these blogs out there that talk about it but I’m gonna show you guys my results wpengine was actually a pretty solid little company guys they actually had really good server response time they had a really good load speed time as well I use them for about a month my team uploaded very fast everything you know when I would upload stuff it worked really fast they work really good let’s go ahead and test out their current domain so this is for WP engine and they’re around 1.5 guys pretty fast very very consistent so I would rate this is probably tied with number one with Sai crown these guys are really really good now I don’t know about from uptime so maybe they have a much better uptime I think they guarantee like 100 percent uptime or something like that I know DreamHost does so that’s very interesting so 100 percent upside they’re saying their servers will never ever fail that’s a pretty big guarantee they’re giving customers okay I think it’s on there I think it’s on it I could be wrong guys so be sure to check them out does the engine so you know if you guys are asking me you know should I switch over these companies it’s really up to you I think these companies are you know good and bad but the reason why I ran this test guys is because I was just kind of tired of all these student blogs out there saying oh this is good click on the link buy it and they have like a picture of four stars like four stars like what does that mean like I mean as good as I mean it’s bad they’re just trying to make Commission so again these were my current results with these companies I think they’re pretty solid companies guys except for the ones that I talked you know not to Holly about and if you guys are wanting to see the web hosting companies you guys can go to my website Burleson calm and go to hosting and here I talked about some of the companies that I recommend okay so hope you guys enjoyed this test you know I I wanted to be as non-biased possible I want to bring you guys accurate truthful results because I know people are very biased and very touchy about their hosting provider but this was a non biased test and I just did this because I want to know for myself which one was truly the fastest and which company really performs the best okay hope you guys like this video like it tell me what you guys think tell your friends do whatever I’ll see you guys later [Music]

Web Hosting & CPanel Guide – How To Easily Upload Your Website


Video Transcript

[Music] hey guys this is a different type of video than usual it’s something I’ve had a lot of requests from people that are just getting into web development or web design and that’s how to deploy a basic website on the Internet so this in this video we’re going to talk a little bit about the different types of hosting we’re going to explore a brand new shared hosting account and the cPanel interface we’re gonna create an FTP account upload a web site create email accounts we’ll create a sub domain we’ll look at some of the auto installers for scripts like WordPress basically everything you need to know to deploy a basic web site to the Internet in the easiest way possible now I know that a lot of you guys are professional developers and you build web applications and you deploy to cert cloud services like AWS and Heroku which are very very fast and scalable but we’re not talking about large web applications here we’re talking about basic web sites and this guide is for the beginner and for the beginner I would suggest managed hosting okay whether shared hosting or VPS or maybe even a dedicated server but that may be overkill you’re not going to get the scalability and speed of a cloud service but the simplicity of managed hosting is well worth it for a basic website and we’re talking about like an HTML CSS JavaScript site maybe a WordPress website or maybe even a custom PHP website so what we’ll be doing like I said is going through and navigating cPanel I’ll show you how to do all the basic tasks that have to do with deploying your site and managing it now we’re gonna be using a service called in motion hosting and I chose this company because I’ve worked with them personally for years I have a VPS account with them and their supports great they have great services never had any problems with them so that’s my personal recommendation I’m not being paid for this video although I do have an affiliate link in the description so if you do you know decide to get a package with them I’d appreciate that I get a little kickback from that I actually purchased a shared hosting account just to do this video so what we’re gonna do first is just talk about the different types of hosting and you can see these different options here and no matter what company you go to you’re gonna see these options now business hosting that’s just what they call their shared hosting shared hosting is where you basically have a server and there’s a bunch of shared accounts on that server and you’re purchasing one of those accounts now these accounts have cPanel included which is the most popular control panel for for hosting accounts this is where you’ll do everything from create your email accounts your databases all that stuff so basically you share a server with other people and now this is definitely the cheapest you can see this is $5.99 it starts at $5.99 per month usually it’s going to be between 5 and somewhere around $12 per month but usually you have to pay by the year or by two years or three years and you’ll get a deal depending on the length of time you’re paying for upfront so that’s what we’ll be dealing with VPS hosting is is the step up it’s basically a virtual server it’s not quite a dedicated server where you have your own machine but it is your own virtual machine if you’ve ever used like VMware or VirtualBox or something on your computer where you basically have a computer within a computer that’s kind of like what a VPS is you do have complete route access to your virtual server and you can do what you want with it ok so you have much more freedom than a shared hosting account then you have dedicated servers which are where you actually rent out a physical machine from the company so they’ll have a data center with you know hundreds or thousands of servers and you’ll get one of those and you can see those are the most expensive a hundred dollars per month is actually very very cheap for a dedicated server but again this is the introductory price so reseller hosting is a bit different it’s it’s basically like a VPS except you’re you’re selling shared hosting to other people so usually it’ll come with like a billing system I used to resell hosting from Hostgator about six or seven years ago when I had my tech guy company it’s it’s not something I’d recommend for like a side business because there’s a lot that goes into it you really have to know what you’re doing so I would suggest if you’re gonna do reseller hosting jump in and be a hosting company and really inform yourself and know what you’re doing because having control of other people’s hosting accounts is very overwhelming and you need to know what the hell you’re doing and then WordPress hosting is basically just shared hosting optimized for WordPress all right so I already have the account now if you were to order from in motion you would just go through you could see there’s different packages for each type of hosting I actually have the power package which is $7.99 per month but if you go to order you have to go by two years if you want that price I actually did the one year so it’s $8.99 per month and it comes out to like hundred and hundred and seventeen or something one hundred and thirty one dollars for the year okay I’m sorry one hundred and seven dollars for the year now in motion like a lot of hosting companies will include a domain name so over here I’m not going to go through the entire process but just to show you that you can pick your data center you can choose if you want WordPress installed automatically I’m going to say no thanks and you continue and now you can pick a domain with this account and you’ll get that for free at least for the first year I think after that you’ll have to pay like twelve bucks a year or if you have a domain registered elsewhere you just choose this and you go ahead and add that domain and then you’ll go back to that domain registrar and just enter the the custom in-motion name servers and that’ll link your domain to your new hosting account now my goal for this video is not to focus on the in motion service it’s going to be very similar regardless of what company you’re using okay so I don’t want this to be a video about a certain company but of course had to pick a company to use so I’m picking the one that I recommend all right so once you go ahead and sign up you’ll get an email it’ll look something like this and you’ll just have to set your Pat you’ll have a login ID which would be your email address and then you’ll set a password and then you’ll be able to log into your account management panel now this is not cPanel yet this is just their basically their their billing system this is where you can update your contact info work you can view your domains you can pay your bill things like that and no matter what company you use they’ll have something like this okay so it’s like the billing gateway now right here you’ll see an icon for cPanel this is where you actually manage your website or your your web hosting account so we’ll go ahead and click on that actually already have it open so that’s why that didn’t work so this is cPanel and this is offered with I don’t know I would estimate somewhere between 80 and 90 percent of managed hosting companies and it’s very powerful you can do a lot from here it may be a little overwhelming if you’re not into this stuff if you’re a new web developer or if you’re not even a web developer but you know you’re deploying your own site so I’m just gonna go through some of the options here and some of the features and properties of cPanel now it may look different you may have a different theme in fact you can see this uses the paper lantern theme your company may have it may look different but you’ll have most of the same options now this over here on the side is your server information or your account information the domain that I have set up for this account is Traverse II staging com okay so that’s my domain and then you also have a user name which in my case is traver 20 that was actually created from my domain and then the home directory is where you our account is located on the server which is in the home folder and then whatever your user name okay this is the last login this is the IP address of the last login this is actually is not my IP address this is in motion support so I don’t care about you guys seeing it down here we have some statistics the add-on domains now an add-on domain is if you want to do just that add a domain on to this account now if we go back to the I want to go back to the packages that they offer for shared hosting right here and you can see this package has it could allow six websites so basically this means that you can have if we go back to cPanel you have your main domain which in my case is this travesty staging and then you can have five more add-on domains so that makes six websites you can actually have with this hosting account now if you’re gonna have six websites on us on a small shared server like this or a shared account then they should be very small websites all right you don’t want even though it technically is supposed to be unlimited disk space and bandwidth it’s never truly unlimited and you should definitely read the fine print on that but I would suggest having one or two sites on a shared account so yeah add-on domains we have zero out of five aliases autoresponders I’ll get into that bandwidth this is the bandwidth that I’ve used so far so 11 megabytes very very small I just did a little bit of testing but everything is pretty much default I don’t have anything like uploaded as a website or anything yet we’ll do that in this video it also shows you your MySQL and Postgres databases Postgres is fairly new as far as I know back when I was doing reselling and dealing with a lot of different companies they didn’t actually have postgrads as an option it was just my SQL here you’ll see your disk usage your email accounts your forwarders the number of FTP accounts looks like they allow up to two thousand on this package your CPU usage if we go down here number of processes that are running on your account your databases subdomains a sub domain is is like let’s say blog dot travesty state travesty staging calm and will actually create a sub-domain and I’m gonna show you how to easily install WordPress on that sub domain as well so let’s take a look at some of these areas on the left now the preferences this is gonna be stuff that is related to the company that you’re working with so for instance in motion offers AdWords credits so you’ll see that here you’ll see your user manager your contact information your password and security a link back to the account management panel or amp so stuff that’s dedicated to in motion so you might not have this area or it might be different options now you will have email that says all your email stuff your route your routing your forwarders your accounts domains this is where you can add your add-on domains your subdomains aliases you can add redirects things like that this is all applications that you can easily install on your account you can either install them on your main root domain or a sub domain or an add-on domain or just a subfolder so things like WordPress Joomla which is another content management system there’s a whole bunch of stuff and I’ll actually show you some of some of the other stuff that’s that’s available down here we have like PHP configuration if you want to change the version by default at 7.0 but you could update it to 7.1 or you could roll back to one of the version fives if you wanted to alright and then you can also configure like Perl or pair packages the softest softest softest cellulose I don’t know how to pronounce that soft delicious this is basically where you can install all of these different scripts down here files so you have a file manager if I click that this is what is on your server on your account now public HTML that is the front end of your website so anything that you want to display on your domain which in my case is Traverse II staging com will be in this public HTML full okay which for me is empty but you may have like a welcome page that comes with with the hosting account or something like that okay and then you don’t really have to worry about any of this other stuff you can also create subfolders in your public HTML and you’ll be able to access like let’s say traverse east aging coms slash blog or whatever whatever folder that I want to create and you can actually put a separate website in that subfolder alright so you don’t usually want to use the file manager it’s it’s pretty crappy you do want to use an FTP account as what I would suggest for people just getting started if I FTP stands for File Transfer Protocol and that’s how we’re actually going to upload our website alright so let’s go back to cPanel like I said FTP so this is where you can see your FTP accounts now you can create new accounts here you can create the login and the password and all that but you also have you are your home FTP account which is the user that that you created with your cPanel so in my case Traver 20 and I would use my password for my my initial cPanel account I should be able to access into FTP with that account so I don’t technically have to create another one but you can if you want alright so if we keep going down here databases this is where we can create MySQL databases or postgrads I’ll get into that in a little bit metrics so you can see your visitors from here kind of like Google Analytics just not as in-depth awstats will also show your analytics you can see your bandwidth usage your CPA CPU usage stuff like that security so here you can set up for SSH access if you want to access your server from a terminal you can set up SSH keys that’s a little more advanced than I want to get into IP blocker so if you have issues with someone that has a certain IP address that you know of or a certain range you can actually block them from accessing your account or your website all right and then advance down here we have like mime types I’m not really going to get into this cron jobs for automation so that’s about it for the options here so let’s go ahead and let’s um let’s create an email account that’s usually one of the first things I do so I’m gonna go ahead and just say I want Brad at Travis II staging comm and if you have multiple domains in your account you’ll be able to select the domain so password I’ll just put in whatever and I apologize I’m using my mechanical keyboard usually I don’t use this in videos but there shouldn’t be too much typing so you can choose unlimited if you want but 250 megabytes for this inbox is fine so I’ll go ahead and click create account and that’s it we had I’ll have an email account which is Brad at traversée staging comm if I go over to more and I go to access webmail we’re gonna get three options so these are just different inboxes you can use they’re all pretty much the same and they’re all pretty crappy what I usually do is set up a forwarder to Gmail because I prefer the Gmail interface but if you want you can click on one of these like squirrel mail mail mail and this is you’re at your inbox and you can see we have just what kind of a welcome email with configuration settings but let’s go ahead and test this out and let’s um let’s send an email so we’ll go to compose and I’m gonna send this to one of my gmail accounts so tech eye info Gmail and we’ll just say hello and test and let’s send alright so now what I’ll do is go over to Gmail I’m just gonna pause the video and and locate that email and I’ll be back alright so I’m in my inbox nothing really that I need to hide here but you can see right here we have an email from Brad Travis II I actually forgot to put a subject in but I could have and you can see it says hello and test it’s from Brad at traversée staging calm and if I wanted to reply uh say hello we’ll just say hello there and send and now let’s go back over to webmail and let’s reload our inbox and there it is so if we click on that I’ll click on the subject hello and test I’m sorry hello there so you can see that I this isn’t really a very nice interface to work with at least in my opinion so what I would suggest doing is setting up a forward or so we’d go back to our email block here and go to forwarders and you could set up let’s choose the domain and we’ll say add Florida so the address the forward I want Brad at and then traverse to staging column again if you had multiple domains you could choose a different one and we want to send this to tech I info look at gmail.com okay so we’ll say add Florida so now all email sent to the staging email will go to my gmail account alright and we can actually test that out so what I’ll do is I’m going to pause I’m gonna send an email to this this account from my traversée media at gmail account and we’ll see if that goes through alright guys so I went to my other gmail account and I sent a message to the new email address and you can see that it was forwarded to Gmail okay so if we look at this it’s sent to or sent from traversing media at gmail and if we look here it’s to Brad at Travis C staging comm which is our new hoe our new email alright so now you can work with Gmail instead of working with that the other interface and you can choose to send emails from your cPanel email from Gmail if you go into the settings and change some stuff up but I don’t want to get into that I don’t want to spend too much time on this so let’s go ahead and deploy our website now like I said we have a default FTP account because we can just use our cPanel login with this username now as far as your what you’re going to use for FTP I would definitely suggest FileZilla ok so if you go to FileZilla project org you want to download the client ok not the server you want the client because you want to connect to your server through the clients so download that I already have it installed so I’m not going to go through that but I’ll go ahead and open it so let me just search for it real quick and let me just open that up ok so it’s gonna look like this and what you want to do is put in your host which is your domain name so I’m gonna put in traversée staging dot-com your username which mine is traver 20 and then whatever you are password for your cPanel and then connect okay so now we’re logged into our account and again you can see pretty much everything you saw in the file manager public HTML this is your actual website and you can see mine’s completely blank you might have some Welcome pages in here just just so they have something to display because right now if I go to my domain so Travis C’s staging com I just get index of and just a blank file listing so it’s as easy as this to upload a file we’ll go ahead and create let’s say index.html ok if your home page should always be called index that’s what’s gonna load automatically when you go to your root domain so I’m just going to open this with a text editor I’m going to open it with sublime text and I’ll just put an h1 in here and just say hello world and save and then we’ll drag this into the public HTML folder okay and now if I go to my traverse see staging comm and reload we now get hello world alright so it’s as easy as that and you can also upload PHP files if I were to let’s say delete this and let’s change this extension from in from HTML to PHP and we’ll go ahead and open that with sublime text and this will still work because HTML can be used inside of a PHP file but just to show you I can use PHP we’re gonna open up some tags here and we’ll just say echo this will say hello from PHP and save will go ahead and upload that and let’s go back to the domain and reload and we get hello from PHP alright and we could put tags in there as well so if we wanted to either just wrap this in an h1 like that so it’s so we could do that it’s gonna ask you if you want to overwrite you will say yes and then reload and you can see it’s an h1 so you can build custom PHP applications using an account like this so what I want to do is I want to actually upload my Travis e-media website to this domain so I already have it all look I just want to delete this I already have it all compiled and all built out so I’m gonna just grab it real quick give me a second alright so production website and I’m just going to grab the files and upload it so down here you’ll see queued files this is the files that are uploading you’ll see if it’s counting you can also see the progress right here for each file that’s uploading all right so once that gets down to zero that means it’s completely uploaded all right so now what we’ll do is we’ll go back to Travis restaging comm and reload and there’s the website okay so it’s as easy as that to deploy a site so now what I want to do let’s go back to where are we let’s go back to cPanel and I in addition to our regular site which is at the root domain I want a sub domain that has a WordPress website so I’m gonna go to domains subdomains and I’m gonna create one called WordPress dot Travis East aging calm and if I add multiple add-on domains I would be able to choose it from here as well so this will be our document root ok so the sub domain will actually be the folder we upload to we’ll click create and now we have a sub domain so let’s go back to the cPanel and go down to WordPress I’m going to click on WordPress and from here we can go to install now actually before we do that I just want to show you that this over here on the side you have all these different categories of scripts that you can install with basically just one or two clicks we have all types of blogs we have content management systems like Joomla and Drupal we have forums like PHP BB and simple machines forum we have image galleries we even have ecommerce platforms full shopping carts like Magento and OS commerce so it’s it’s very easy to get any of these scripts up and running on your hosts but we’re going to install WordPress so we’re gonna click that install button and let’s see we’re gonna choose a domain which I’m going to choose my sub domain they just created otherwise we’ll overwrite the root domain I don’t want to do that we’ll go down here to admin username and let’s say then put a password in and let’s see if we click Advanced Options you’ll see that it’s going to create a new database you can change the name if you want you could also manually create a database outside of here in your cPanel and then use that but we’re just gonna let it create a new one and then we’ll just click install ok and it’s just gonna take a couple seconds and it should set up WordPress on that sub domain so now you can see it says WordPress has been successfully installed we have the front end domain here which is our sub domain and then the admin domain which is just the sub domain slash wp-admin so let’s first look at the front end I’ll go ahead and open that up and we have a brand new WordPress website with the default theme if we go to our subdomains slash WP dash admin it’ll take us to our wordpress login which will be admin and abc123 exclamation and there we go so we have our backend if we want to create a post and go ahead and say add new posts say my blog my blog posts and let’s go ahead and publish and now if we go to the front-end which we can get to if we go to my blog and then visit site and then scroll down there’s our new post ok there it is so you have a complete WordPress website now on a subdomain and at the same time we have our regular site which is still at traversée staging com ok so very very easy to do this stuff we haven’t done any kind of programming or anything like that you don’t have to be a programmer to set up your own website like this you might have to have a developer create your site if you unless you know basic HTML CSS JavaScript but then it’s easy to upload so that’s I mean those are the big things some other things we have our backups so if we go to backup we can go ahead and actually let’s go to the backup wizard that’s a little easier which is right here backup wizard so if we click this button it’ll backup the entire home directory so all of our files all of our MySQL databases all of our email forward our configurations and all of our email filter configurations and we can easily restore it back as well all right so another perk of cPanel let’s see what else so let’s see databases so if you want to create a MySQL database there’s a wizard you can use so if we go ahead and click that now your database is going to be prefixed with your username and underscore so let’s just call this test and we’ll say next step so username will say Brad which will also be prefixed with your username here password we’ll just to abc123 and say create user and we want all privileges for this user meaning we want them to be able to create tables and delete records and stuff like that all right so now if we go we could either add another database let’s return to MySQL databases and if we go down here now you’ll see both our WordPress database which was automatically created and then our brand new test database that we just created okay you can see the WordPress database has 0.67 megabytes our new one is completely empty now if you want to manage the tables and stuff in your database you can go down to PHP myadmin just right here and you can see both databases over on the side if we look at the WordPress it has all the default WordPress tables if we look at ours the test it has nothing we could go ahead and create a table like users click go and we could put like let’s say ID we could make it a Auto increment primary key and name and let’s say email and we’ll choose varchar’ for these I’m not going to go over SQL but just to show you real quick that we can do this we’ll say max length to 55 and save so now we have a users table with a couple different fields in our database and we can actually insert if we go to insert we’ll put in the name here and email and click go and now if we go to browse you’ll see that we actually have a user in our database okay so we could build a custom PHP application to access this database are not just PHP but PHP is the easiest to use with these types of managed hosting accounts alright so I think that’s it guys I don’t really want to get into any stuff that’s too advanced like SSH keys or anything like that you do have your error logs so any error logs will show up here you have your bandwidth usage so you can see the usage of our bandwidth and disk space usage and all that stuff awstats you can choose actually you can choose your subdomain if you want to or your main domain and this will show you your user activity so number of visits things like that kind of like Google Analytics just just not as good I would definitely suggest using Google Analytics over something like this alright guys so that’s gonna be it I hope you enjoyed this little guide I I know that a lot of you guys are like I said developers that already know all of this stuff but this is for the beginners this is I want to help people out that are trying to get into this line of work and giving them the easiest way possible to deploy a website and not even just people in this line of work but just general people that want to upload their own website so if you liked this video please leave it a like if you like this type of content please subscribe and again if you like in motion hosting from what you’ve seen please use the affiliate link in the description that’ll help me out and that’s it thanks for watching guys and I will see you next time hey guys if you’ve been watching my videos for a while and you really like what I do when I’ve helped you out a lot consider becoming a patron even for one dollar per month it pushes me to keep bringing you guys the best content I possibly can there’s reward tiers for discounts for you to me courses personal support and more so check out the patreon link in the description below for more info

How to Improve Your Google Rankings Fast


Video Transcript

hi this is Andy crusts Adina from orbit media studios and I’m here to show you one of my favorite search engine optimization tricks this is the best way I know to increase your rankings it’s fast as possible with the smallest effort what we’re going to do is going to go look at our Google Analytics we’re going to find phrases for which we almost rank high we’re going to make small changes to our website to better optimize those pages for those phrases they’re going to come back and make sure then see that it worked and actually we did increase our rank did increase our traffic the round trip from this effort should be about 5 to 10 minutes so here we go first we’re going to go into Google Analytics and look for the phrases for which we almost rank high all the phrases that we rank for are visible and analytics under acquisition search engine optimization queries this report will show you all the phrases that you rank for the number of times you’ve appeared in search engines the number of clicks you’ve gotten from that ranking and your average position in other words the average ranking for each one of those phrases so there is plenty of keyword data inside analytics the trick is to filter this report so that we’re only seeing the phrases for which we almost rank high so what I want to do is create a filter not just a filter for for the the queries but a filter for the average position that needs to be an advanced filter so I want to include things in this report for which the average position is greater than let’s say 10 now if we rank higher than 10 that means we don’t really rank on page 1 right a classic search engine results page is you know 10 organic listings so if we rank 11 or greater we likely are on page 2 or higher so I’m going to sort this report click twice to sort it by average position so now I’m seeing the phrases for which we rank 11 and greater we rank for all these phrases on page 2 or below so let’s show some more rows to see all the phrases that we’re ranking for here I’m going to scroll down and I’m looking for these the phrases that we rank for that are really relevant to my business the ideal phrases here are phrases for which someone searching for those is really looking for us now I’m on a website this is a site that does IT support and the best phrases for them are those related to managed services as I scroll down here I’m looking for phrase to see those at the bottom of page one really top of page two bottom of page two top of page three down here at the bottom here’s one that looks really good to me managed service provider Chicago says 21 is if they’re ranking really on the top of page three if we could rank even if we could rank higher for this phrase that might lead to a lot of really good traffic someone searching for this is very likely to be looking for the for this company’s help and we can see even though we’re ranking in average rank of 21 still didn’t seen 170 times in search engines for this date range and we’ve actually gotten a couple clicks from it so next step is for me to go confirm the rank so I’m going to go into Google now and confirm the rank for this phrase I’m going to put in managed service provider Chicago to confirm that we actually do rank for this phrase I’m also checking to see which page is actually ranking let’s turn off the personalized search results we want to see as a kind of a logged out search as neutral of a search as we can there really is no such thing as a neutral search in Google but it will help just you know I’m not really tried this is there’s no perfection here I just want to see in general I’m looking to make sure that this page does rank keeping in mind that my location is relevant the the browser the desktop versus mobile lots of other factors this is a I’m not really a personalized search but still I realized that there is no such thing as a fully logged out neutral search in Google scrolling down I’m looking for this clients website and there it is they’re ranking actually in the middle of page one for me and it looks like it’s the homepage that’s ranking itself again and this phrase not through normal keyword research but through looking at the analytics for the phrase managed service provider Chicago now when I click on this phrase I want to see how well this phrase is optimized for that specific how well this page is optimized for that specific phrase hoping that I can make small changes of this page to get an even better result managed service provider Chicago even before I click I can see the title tag says manage network service provider interesting instead of managed service provider so that word is kind of breaking up the target key phrase in this case maybe by we’re network it would say managed service provider or services this is plural I’m really targeting according to Google I’m have a chance here for this this phrase when it was in the singular form this is also the rest of the snippet this is all called the snippet the rest of the snippet is going to be the meta description helping companies with manage network services we provide reliable IT services to keep your business running books like that could also be a little bit better optimized to include this phrase all I want to do is to include this phrase both in the title tag the meta description and on the page itself here is our page we want to reject me again to see how well it’s optimized for the phrase I’m going to search for the phrase to see how many times it appears is a bonded all together key phrase on this page it doesn’t appear where even once is a phrase that isn’t that’s not surprising because we’ve got the the the place name in there Chicago I’m going to take out Chicago and it still doesn’t appear once managed service provider so the title tag was relevant managed network services the the description of course meta description we can change but also let’s look at this managed service managed service provider doesn’t appear on this page about just managed service menu service appears once just once on the page that they just control left to find it on the page it looks to me like we could better optimize this page that there’s low-hanging fruit and some real opportunities to do some simple on-page SEO now before I actually go update this page I want to make sure that I’m not hurting the rank for a different phrase so is this page actually ranking for another managed service related phrase and if I updated to rank for this managed service provider for Chicago phrase will I be hurting the rank for a different phrase so to be very thorough about this I’m actually going to try to find any other phrase that I’m ranking for related to that so let’s just let’s do another filter here we don’t need an advanced filter we’re just going to find all the managed related phrases that we rank for and see if there’s something else at this point that this page might be performing even better for I’m seeing all the phrases now for which we rank 5 and below managed so what is managed service provider IT managed service plan managed service provider America none of these are driving any traffic none of these are ranking very high so it really doesn’t appear to me that we’re actually getting much traction from any other closely related phrase and it doesn’t look like to me that there would be a big risk and updating this phrase to better rank for that phrase that we’ve found just now so I’m going to recommend that we go ahead and do target that phrase with some confidence that we aren’t also hurting the rank for a closely related phrase great we’re going to change the page we’re going to come back in a week and see if we improved our rankings I’ll be back and we’re back so we made some changes on Friday this was six days ago and first let’s take a look to see the specific changes that we made to the page okay this is the page and these are the changes we made the first and most important change was the title tag title tag is another page of course it’s just visible in the tab in chrome or by the address bar in Firefox so this used to say managed network services provider pipe mother G which is the brand and we changes a simply managed services provider so we drop the word network which was breaking up the target phrase that’s the only change we made of the title next in this slide in this featured image there was a small change of the text which says which is right here this said at the beginning had said IT services provider we changed it to managed service provider that’s the only change we made to the to the featured area we’re just changing text our goal here is to of course just indicate the relevance for the page now in this content block we changed the phrase from managed network services to simply managed services again dropping out the word network to keep that phrase bonded together and then in the second content block here we changed it a change from the phrase managed service firms to managed service providers we made that change right here as well those are all the changes we made we had the opportunity maybe to change there was a little link down in the footer it says managed services provider if we were getting really fancy or tricky we might have changed that plural to singular Google doesn’t care Google knows that the semantic meaning is the same for singular and plural not really worried about that whatsoever and there’s also I think one other page where we mentioned we wanted to create a link to the home page it should be probably at least one link to an Paige that’s trying to rank for a phrase with the phrase in the text of the link right that’s keyword focused anchor text not to be overdone of course but it’s a good way to indicate a little bit of relevance and we made one link here on a page about what is it what are managed services we link back to the home page of saying managed services provider those are the only changes that we made this this page into this website okay all that happened on Friday by Monday I took a look and we had actually impacted the ranking to make sure that it wasn’t just a temporary jump I’ve actually waited a few days it’s now Thursday so we are six days post changes and let’s take a look at the rank okay here we are in Google and I’m going to search for the target key phrase managed service provider Chicago so I’m in the same browser happens to be Safari I’m in I’m actually logged into the same account which is up here so if you’re worried that I’m seeing results that are skewed or personalized for me these are actually the same exact conditions that I searched for before if you do get the option up here you can see deep personalized search results it puts PWS equals zero up in there up in the address bar up there and now this should be a more neutral search of course there is no such thing as a truly neutral search in Google but these are the same conditions so as I scroll down I can confirm that yes in fact that that webpage that homepage did move from the middle of page two in Google to the top of page two at the bottom of page one through basic on-page SEO have moved this site from page two to page one in Google not bad for just a few minutes of work okay guys that was it that’s turbo SEO that is the biggest impact with the smallest effort hopefully you found this useful if you did we’d be grateful if you shared it with a friend or left us a comment below we’ll keep making these videos if you like these sign up for the newsletter and we will see you on future posts Thanks bye

SEO for startups in under 10 minutes


Video Transcript

>>>Maile Ohye: Hi, I’m Maile Ohye. I’m a developer programs tech lead at Google. I’ve been at Google since 2005 working with our search and our webmaster tools teams. But if I were a consultant for your startup, here’s all the advice I would give in under 10 minutes. This talk is aimed for companies who have their main content below about 50 pages. For those sites that are looking to rank for thousands of unrelated keywords, like an ecommerce site or a news agency, you might wanna invest more time with SEO. My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured that you’re not doing something totally wrong related to search, and last, to provide pointers for more information. The first thing to do with your domain is to decide whether you want visitors to see the dub, dub, dub version or the non dub, dub, dub version. At which point your 301 redirect users from your non preferred to your preferred version. Now, many large corporations, like Google and Facebook, actually keep the dub, dub, dub version, but you’re free to do whichever you want. The reason why we use a 301 and not a 302 is because a 301 is a permanent redirect and that way it signals to applications like search engines, to actually transfer all those indexing properties from the source to the target. The next step is to verify ownership of your site in Webmaster tools. And I don’t just say this because I work with the team, but I think this is really valuable. I encourage you to sign up for email forwarding. Email forwarding allows Google, when we have any message for you, like when we think you might have been hacked or we think your site is hosting malware, or we’re having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to Google Webmaster Tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day. One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you’re not going to rank very well now. So, one good way to check is to look at the keywords listed in Webmaster tools for your site and see if you see any unwanted words there. Also, you can see if you’re indexed by performing a site colon search with your domain. And if you see any problems the Webmaster guidelines can be found at this URL. And if you have questions about penalties or reconsideration requests and that entire process, my friend Tiffany Oberoi has a great interview listed here. I’d like to highlight the fetch as Googlebot feature in Webmaster tools. It’s a great feature cause you give us a URL and then we’ll perform a crawl as Googlebot, and you can see exactly whether we’ve been redirected appropriately and exactly what content we download. An additional part of this feature, and I think this is really useful, is that you can actually tell us to not just crawl but to submit to index for that URL. And this way, any time you update a page or you create an entirely new page, you can trigger that entire process to happen by Google and have it available to searchers even faster. My next advice is to include analytics code whether it’s Google analytics or another provider. Now you wanna start collecting this data even if you’re not ready to use it because once you hire someone it’s better to have some historical information about your site. The next part is the strategy in your site design. You’ll want to create a great experience for all your visitors and their different personas. So, consider your customers. Also your investors and what content will they see? Or even the press. Some questions to ask when it comes to site strategy are utility. Does our site design meet the needs of each persona and does each persona have a great experience? Navigation, if a searcher lands on a child page, and that’s common with search results they don’t funnel directly through your homepage all the time, can they figure out where they are? And can they easily navigate to where they want to be? Another question is about whether or not your site is focused. Does each page contain one logical topic that’s obvious to visitors? It’s common with startups that because you’re tight on time and resources, that as you collect more and more information, you just add that to existing pages and make those extremely long forcing users to scroll. But, instead, think about your site design and if that should be broken up into separate pages. The next step, and this is especially helpful for Startups, is to define your conversion whether that means for “group foo” visitors to sign up for the newsletter or to contact bizdev lead or to try your product, you want to have a relevant conversion possible on every page. Like a call to action. And not force users to make extra clicks. When it comes to your copy or the actual information that you have on each page, it’s great to include relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business. So, for example, companies might call themselves as selling athletic footwear but in your actual copy it’s better to include terms like running shoes which is what people actually search for. One more thing I wanted to mention about the copy on your pages is to answer your visitors or the personas questions that they might have. For example, is the product reputable? Perhaps show reviews or let other users review. Or if a user might ask, “What if this product doesn’t work” then explain the customer satisfaction policy. Every page should include a unique topic, a unique title as that can be displayed in search results, a unique meta description which might be displayed as the snippet and then for non-dynamic sites, this is just a best practice, but it’s good to have keywords in the filename, lowercase and hyphen separated. And then, of course, descriptive anchor text for every link whether you’re linking internally or externally to another site. So here’s anchor text that could use some improvement. For more information on our product specifications, click here. Click here is not that descriptive. Better way to have it would be, for more information please read our product specifications. So that’s what you wanna aim for. A good example of a site that has a unique topic on each page as well as a unique title and descriptive anchor text, can be showing with this search result for NASA. Now, NASA doesn’t only have their homepage shown, but also has generated site links. These site links algorithmically by Google but they can influenced by great site design, having a unique title as well as great anchor text. I’ll quickly cover some potential pitfalls. Please do not hire a rogue or shady SEO. If they guarantee any rankings it is too good to be true. Please don’t participate in link schemes or buying links for the purpose of passing PageRank. And last, I know it’s great to have a fancy site but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text. Another thing to consider about your site is the page low time. I’ve noticed a lot of Startups don’t necessarily have time to focus on this. But, it’s good to know that Akamai actually did a study of ecommerce sites and found that 2 seconds is the threshold for ecommerce sites acceptability. At Google, we aim for under a half second. In general, the longer your page takes to load, the more likely it is that users can click away. Now, let’s talk about ranking. Check that you rank for your company name. Hopefully number once was site links. If you want to rank for other terms, you can use Webmaster tools’ search queries. And, I put this link earlier, but here’s the link to a video on using Webmaster tools. Then, get involved. For Startups it might be the case that no one searches for your new kind of product or service, so you have very low query volume. At that point, you could prioritize, finding a potential audience or community through existing forums, blogs or social media sites. Know that, to rank well and to stay on top, provide an awesome product or service. And then, generate buzz. Startups often ask me about social media marketing and whether they should invest their time. Well, I think that social media is terrific and one big reason is that rather than just having an avenue of users coming through search, this really diversifies your approach and you can get visitors from different sources. But here are a few tips. First of all, think holistically. So, you might create an identity on key sites, and then participate. But, remember, you eventually wanna connect users to an entry point of conversion. So think about that entire user experience from a social media site directly to conversion on your site. Also, and this is fairly obvious, but focus your energy where your audience hangs out. And last, play to your authentic strengths, it’s likely that your company has limited resources. So, if your CEO likes to tweet, then go ahead and let them, or if you have a salesperson who really enjoys Facebook then that’s terrific, or if you have a developer who’s already on Google Plus or Stack Overflow then have them represent your company and interact with the community there. My last takeaway is this, even with great advertising and terrific marketing, valuable conversion still happens on your site. So please, stay focused and make sure you’re ready. Thanks so much for your time.