The evolution of search: succeeding in today’s digital ecosystem – part 1

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services that they offer.

Where before, “web search” brands – the likes of Google, Yahoo, Bing and Baidu – were consumers’ first port of call, they are now rapidly losing share to new competition (particularly Amazon, WeChat and Facebook) and formats (primarily from voice and apps).

Personalization has become a key battleground too, as customers don’t just want quick results, but tailored suggestions that are directly relevant to their lives. Search engines are having to adapt to stay relevant, bringing a much-needed change in dynamic between SEOs and the major players in the space.

Adapting search engines to the mobile-first user

Before discussing how to react to the change, it’s important to consider how and why we are in the situation we find ourselves in. With the launch of the App Store in 2008, users have been able to connect directly with the brands they love. But historically, this was only valuable if you knew exactly what you wanted and, more importantly, unhelpful if you sought to browse products from multiple providers.

With users turning to search to fulfill their needs, the apps evolved. While search engines gave customers choice, they were not able to provide a recommendation.

There was a growing user need for the ability to aggregate and tailor information; to provide choice, but save time browsing – and it was in this space, coupled with the increasing ubiquity of mobile technology, that Airbnb, Amazon and other brands started to thrive.

These platforms have become synonymous with the services they provide. We no longer want to browse across different websites to find the products we need, when we can look in one place – and so the balance shifted from search more towards apps.

Search engines are evolving to counter this challenge. A great example of this is Google Maps, which (albeit still an industry-leading service) has massively improved the features it offers to business (e.g. through Posts) and agencies via its Google My Business platform.

But there is a clear change in approach from Google around this; where before the focus was on collating information and limiting the customization options, this has shifted to providing marketers (and small businesses) with an extensive set of tools through which to enhance their listing and stand out from the crowd – and, importantly, increased support and guidance on how to use these.

The theme of search engines working more closely with search marketers is important, as this is both a necessity for both parties – and an opportunity.

Taking the step from ten blue links to “position zero”

Customer attention spans are dropping to seconds. This is a behavioral change that will underpin all future developments in the search space. As customers’ appetite for knowledge grows, we provide more information and the technology to allow for faster, more informal ways to consume this content.

I believe that as humans, we’ve passed the critical moment from which we cannot return; our brains are now fundamentally hardwired to continue looking for the next thing, and to succeed, marketers need to consider this as a broader psychological change. One that alters the way we do everything, not just create more content to slake our perennial thirst for more.

But what has this got do with search? In short, everything – and we’re already seeing the output of this change. As users seek to click less, the number of featured snippets showing for queries is rapidly increasing and there is an ever-growing number of rich result formats being launched into the wild.

These not only provide answers directly to searchers but, in many cases, offer a similar experience to the apps that search engines are losing out to. And yet, for some, “optimizing for position zero” has become the new “build a responsive site”, pre-Mobilegeddon.

A well-intentioned idea, but one that will not be executed upon until it is too late. This is ultimately the wrong approach and one that will cost your brand, business or clients dearly if you wait.

Unlike mobile, optimizing for answer queries is difficult. To start with, the latest stats put the number of new, unique queries seen every day at around 15%. The optimist will say this is an opportunity and should be a key area of focus for growth. However, the realist will rightly ask how you can create a response to a query that doesn’t yet exist.

This comes down to a broad change in mindset. Often, we are limited in thinking only about how to keep customers in the conversion funnel, or “customer transaction management” as Martin Newman of Practicology recently referred to it.

This approach will yield a good return, if you can make it work, but the space will be competitive (unless you have a truly unique product or service) and it’s likely someone will have already beat you to the punch.

Rather, we need to do true “customer relationship management” and think about the touchpoints you could have with your customers, based on what they need, outside of your brand.

Here, you’ll find searches that are yet to be owned, in places your competitors aren’t even looking – but your customers are.

A world in color, not two hundred ranking factors

Identifying the opportunity is, however, only part of the challenge. You may now have a better understanding of which area to target, but appearing in that space is another matter entirely.

When optimizing for the traditional ten blue links, search marketers often revert to the original concept of 200 ranking factors. This breaks down into themes of focus – accessibility, relevancy, authority, etc. – but the basis of our strategy is to satisfy a predetermined list of items we believe (through industry-wide testing and experience) have an impact.

However, I believe this is a limiting view, although that’s not to say that this approach doesn’t still work – it does – but it’s the difference between watching a film in black and white versus full color. In both you’ll see what’s happening: in color you’ll notice the detail, and this will add to your knowledge of the plot and the world the story is based in.

Google uses an algorithm to rank its results; this is the first thing SEOs learn when starting out. We also know that it uses machine learning to power parts of this and to test new features.

However (and this is key to understanding how to optimize for position zero), Google has access to trillions of data points around search and we know that, since 2012, it has mapped these out into “things, not strings”. This isn’t something we consider when focusing on our core 200 factors, but the information it receives clearly comes from somewhere and where there is a process to collate, there is an opportunity to optimize for this.

Google lists three steps to how search works – crawling, indexing and serving – but there’s a fourth. If crawling is “finding” the information, indexing is “cataloguing” and “storing” it, and serving is deciding how to display this back to users, we’re missing a step around “understanding” the information; often referred to as “parsing”. This is the part we know (definitively) the least about, but is fundamental to showing as an answer result.

This concept was deftly explained by Gianluca Fiorelli in the 2016 revision of his “Wake up SEOs, the new Google is here” post. Over the past 18 months, one thing has become clear – this is truly the future.

However, many still believe that “knowledge graph optimization” still centers around adding structured data. Undoubtedly, this is important, but as Gianluca states, “semantics (or the links between concepts and language) is more than structured data” and that we need to consider both the code itself and the website architecture.

To succeed in today’s digital ecosystem, we must build well-structured repositories of knowledge that crawlers can use to quickly engage their time-poor, information-hungry audience.

We must look to the user journeys and touchpoints our customers want to take, not the ones we think we should create for them. To again quote Martin Newman, “we must become customer-obsessed or die”.

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Voice Search: The Definitive Guide

Voice Search: The Definitive Guide

Voice search is HUGE right now.

And it’s only getting bigger.

The question is:

How do you optimize your site for voice search?

Well, that’s exactly what you’re going to learn in this guide.

The post Voice Search: The Definitive Guide appeared first on Backlinko.

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27 Ways to Increase Website Traffic in 2018

In this post I’m going to show you how to drive more traffic to your website.

You’ll also see how I used these strategies to take my site from zero to 180k+ unique visitors per month.

180k unique visitors per month

It gets better:

All of these strategies are working GREAT right now (in 2018).

With that, here are the strategies that you’re going to learn about:

1. The “Upside Down” Guest Post

Here’s the deal:

When most people read your guest post, they completely skip the author bio section.

I can’t blame them…

Most author bio boxes are buried at the bottom of the page, like this:

author bio

This is a huge problem.

If people don’t see your link in your author bio, they’re not gonna visit your site.

Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.

Here’s the step-by-step process:

1. First, write a guest post just like you normally would.

2. Next, include “helpful resource” sections throughout your guest post.

These sections link to 2-3 helpful resources on the topic you just covered.

Here’s an example:

additional resources

3. Finally, include YOUR content as one of the “helpful resources”.

For example, here’s a guest post I published a while back:

Brian Dean guest post

And I strategically linked to my content as one of the “resources to check out”:

contextual link

And that link brought in 78% more traffic than my author bio link.

Traffic from resources

Pretty cool 🙂

Which leads us to strategy #2…

2. Overhaul & Upgrade Old Blog Posts

This simple strategy landed me 50.95% more traffic in 7 days:

increase in traffic

Here’s exactly how I did it:

1. First, I found a post on my site that was out of date.

As it turned out, my guide to YouTube SEO was insanely outdated:

old guide

2. Next, I updated and improved the post.

Specifically, I added new screenshots:

new screenshot

Sprinkled in new strategies and techniques:

new strategy

And eliminated old strategies that didn’t work anymore:

Removing content

3. Finally, I updated the new post to make the changes live.

update in wordpress

And just like that, traffic to that page shot up like a rocket ship.

(Because this was an old post, as you can see here in my Google Analytics, most of that traffic increase was organic traffic)

organic traffic increase

This entire process took about an hour.

And I got WAY more SEO traffic than I would from publishing a new post.

With that, it’s time for our third strategy…

3. Use “Click to Tweet” Links

This is one of the BEST ways to get more shares from your content.

In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares:

social share count

With that, let me show you how Click To Tweet links work:

1. Find something “tweetable” in your content.

This can be a bite-sized tip, strategy, quote or statistic.

For example, my post listed a bunch of list building strategies.

So I considered each strategy on my list “tweetable”.

Tweetable content

2. Create a Click To Tweet link.

Head over to ClickToTweet.com and write your tweet:

Click to tweet – Website

And the tool will generate a special link for you:

Click to tweet – Link

3. Finally, include that link in your content.

Whenever someone clicks on the link…

Click to tweet – Link in post

…they get a pre-written tweet for easy sharing:

Click to tweet – Link in post click

It’s that easy.

4. Optimize Your Content With LSI Keywords

It’s no secret that SEO is one of the best ways to drive traffic to your website.

That said, most old school SEO strategies simple don’t work anymore.

And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:

google hummingbird

Instead of ONLY looking at keywords, Google now understands topics.

(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).

The question is:

How do you make sure that Google understands your content’s topic?

LSI Keywords.

LSI keywords are words and phrases related to your target keyword.

For example, let’s say you just wrote a post about social media.

LSI keywords would be words and phrases like:

  • Facebook page
  • Twitter
  • LinkedIn
  • Viral content
  • Pinterest

And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.

So: how do you find these LSI keywords?

A great free tool called LSI Graph.

This tool spits out dozens of LSI keywords related to your topic:

lsi keyword result

Then, just sprinkle these LSI keywords into your post…

…and you’re set.

5. Get More Traffic From Your Blog Posts With “Content Transformation”

Content Transformation is simple:

You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).

For example, I published this case study on my blog a while back:

SEO Case Study – Post

As you can see, this post generated lots of social shares…

SEO Checklist – Shares

…and comments.

SEO Checklist – Comments

But I knew that I could squeeze even more value out of this content.

So I turned that post into a YouTube Video:

YouTube video based on a blog post

That single video has generated over 150k views… and hundreds of website visitors.

(All from a piece of content that I published YEARS ago)

That’s the power of Content Transformation.

6. Go On Podcasts

Podcasts are EXPLODING.

(In fact, one survey found that 24% of Americans regularly listen to podcasts)

Does that mean that you should grab the nearest microphone and start a podcast?

No.

Instead, I recommend going on other people’s podcasts as a guest.

This strategy works so well that I try to go on 2-3 podcasts per month.

In fact, I’ve appeared on over 100 podcast episodes:

Go on podcasts

And these episodes have brought me tens of thousands of visitors.

For example, I once got 984 visitors in 60 days from a single podcast episode:

As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:

links from a podcast

And now it’s time for…

7. Promote Your Site With Blogger Outreach

So you just published an awesome piece of content.

Now what?

It’s time to promote it with blogger outreach.

In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger:

traffic spike 2

The question is…

How?

All you need to do is find bloggers that share content on your topic…

…and send them a non-pushy email.

Here’s a real life example of this process in action:

First, I sent a personalized email to a blogger that’s already shared content on my topic:

Blogger outreach email

(That way, I knew she’d actually want to read my post… before I hit “send”)

When she got back to me, I sent her a link:

Email chain

(Pro Tip: Don’t ask the person to share or link to your content. If they think your content is good, they’ll share it)

Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:

outreach reply

That’s all there is to it.

8. The Content Relaunch Strategy

This is similar to technique #2 from this guide…

…with an important twist.

Instead of just improving your content, you completely relaunch it.

In other words:

Treat your improved content like a brand new post.

For example:

I recently revamped and relaunched this list of SEO copywriting tactics:

relaunched article

So I shared the post on social media:

SEO Copywriting – Social share

And sent out an announcement to my email subscribers:

newsletter email

Which led to a significant boost in traffic (including almost 5k visitors in one day):

boost in traffic

9. Create Content That Appeals to Influencers

Here’s the truth:

If you want influential people to share your content, you need to write stuff that appeals directly to that group.

Example:

A few years ago I created an infographic for a client in the investing niche.

Even though that niche is far from “interesting”, our infographic went viral. We’re talking thousands of targeted visits in the first two days.

Here’s the infographic:

client infographic

Now there are dozens of reasons this infographic did so well… from the design to the content promotion campaign.

But a good chunk of its success was due to one simple thing:

It appealed to the influencers in the personal finance space.

I’ll explain.

I noticed that, at the time, a lot of high-powered financial bloggers were up in arms about inflation:

inflation article

So I decided to create an infographic that highlighted the problem they cared so much about.

And this led to shares and mentions on several authority sites…

mention on authority site

…and a boatload of traffic.

10. Share Videos On LinkedIn

LinkedIn is growing FAST.

In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly in 2018:

linkedin share stats

That’s great and all. But HOW do you use LinkedIn to increase traffic to your website?

Post video content.

For example, here’s a video I recently posted on LinkedIn:

linkedin post 3

2 weeks later, my video has:

  • 634 likes
  • 106 comments
  • 31 THOUSAND views

Try getting that kind of engagement on Facebook 🙂

And now it’s time for me to show you another cool way to get people to visit your site…

11. Host a Giveaway Contest

People love free stuff.

(No surprise there)

But what might surprise you is: you can use free stuff to get more traffic.

How?

Host a giveaway contest.

Here’s an example of a contest my friend Noah Kagan recently put together:

giveaway example

See how that works?

To enter the contest, people need to give you their email address (you then add them to your email list).

It gets better:

You can incentivize people to share your contest with their friends:

more entries

(And those shares will drive more traffic to your website and grow your email list)

Now:

This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.

12. Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

viral marketing research study

And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely share and link to it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.

Specifically, this infographic confirmed what influencers were already saying: inflation is a big problem.

And my content backed up their rants with meaty data:

infographic data

Every time an influencer shared my infographic with their audience, it boosted their Social Currency.

So they shared it… again and again.

It even got included in Google News thanks to a feature in The Christian Post.

Google News

All because I strategically added the “Social Currency” Share Trigger into my content.

Very cool.

13. Retarget Visitors With Facebook Ads

Let’s face it:

Facebook ads are getting EXPENSIVE.

Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:

Retargeting.

Here’s how it works:

First, create a Facebook ad that sends people to a blog post.

Here’s a real-life example:

facebook ad

Next, target people that have visited your site in the last month or two:

facebook audience

Finally, run the ad.

And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).

CPC for a facebook ad

Nice.

14. Reduce Your Bounce Rate

A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.

(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).

That’s the bad news.

The good news is that improving your bounce rate is insanely easy.

I walk you through the entire process in this short video:

 

15. Publish Long-Form Content

A while back BuzzSumo analyzed a million articles.

Why?

They wanted to see which TYPES of content worked best.

And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):

impact of content length

In fact, as you can see in the chart above, long content (>3k words) gets an average of 208% more shares than short articles.

I’ve noticed this myself.

For example, here’s a long-form blog post from my blog (a giant list of SEO techniques):

SEO Techniques – Post

This guide weighs in at a staggering 6,558 words.

And the simple fact that my post is insanely long is a big reason why it’s been shared 12,909 times:

SEO Techniques – Shares

(And those shares have sent over 50,000 visitors to my website)

16. Optimize for Google’s Mobile-First Index

As you might have heard, Google recently rolled out their “Mobile-First Index”:

mobile first index

This update means that Google now counts the mobile version of your site FIRST.

(It also means that Google largely ignores the desktop version of your site)

So:

How do you know if your site is mobile optimized?

Well, Google created a free tool for doing just that: The Mobile-Friendly Test.

This nifty tool tells you if your site is optimized properly for mobile devices…

mobile friendly results

… and gives you specific recommendations to make your site better:

mobile recommendations

I also recommend checking out my guide to mobile optimization.

17. Create an Active YouTube Channel

If you want to drive more traffic to your website, YouTube HAS to be on your radar screen.

Why?

YouTube has now passed Facebook as the 2nd most popular website on the planet (only behind Google):

most popular sites

In fact, YouTube is one of my top 5 traffic sources (along with Google, Facebook and referral traffic from blogs).

That said:

Getting views on your YouTube videos is HARD.

But it doesn’t have to be.

That’s why I’m going to point you to two resources that will help you get more views on your videos.

Resource #1: Video SEO: The Definitive Guide

video seo guide

This guide shows you EVERYTHING you need to know about ranking your videos in YouTube and Google.

It covers keyword research, video tags and more.

Resource #2: YouTube SEO: 9 Actionable Tips for Ranking Videos (2018)

This video will show you 9 tips that helped me rank #1 in YouTube for competitive keywords (like “SEO tutorial”):

18. Publish Viral Content

Is there a formula for creating content that goes viral?

Nope! Or else everyone would do it…

That said, there ARE 3 things you can do to increase the odds that your content spreads like wildfire.

1. First, viral content tends to contain lots of visuals.

This can be a bunch of images. Or an infographic. Or a video.

The type of image doesn’t matter. The important thing is that you actually use images in your content.

Why?

Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:

social shares and images

2. Second, viral content tends to have a high “Utility”.

This simply means that your content is super useful in some way.

Maybe you show people how to steam broccoli.

Or you teach them to nail their job interview.

Either way, research shows that extremely practical content has a very high chance of going viral.

3. Lastly, viral content needs an initial “push” to get going.

For example, Chris Gimmer got over 17k visitors to his site in one day (thanks to a blog post that went viral):

Analytics

And it wouldn’t have happened if Chris didn’t promote his content on sites like Reddit… which led to hundreds of visitors within hours.

Reddit thread

19. Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the digital marketing space:

social share

Not bad.

20. Republish Old Articles on LinkedIn

LinkedIn is an awesome place to syndicate your content.

For example, I published this study of YouTube ranking factors on my blog about a year ago:

youtube ranking factors study

This post did well. Lots of people read my post and shared it on social media.

But I KNEW that there were thousands of people that could benefit from my content… but hadn’t seen it yet.

So I republished my content as a LinkedIn article:

linkedin article

Which (along with my other LinkedIn posts) led to a decent chunk of targeted traffic:

linkedin traffic

21. Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is find questions that your target audience asks online.

Then, answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to easily find questions that people ask:

answer example

Then, either create entire posts to answer these questions…

blog post answering a question

…or incorporate the answers into your content.

answering a question in a post

Simple.

22. Add Enticing Content To Social Media Posts

Here’s a mistake a lot of people make:

They share their content on social media… without giving people ANY reason to click.

Here’s an example:

Social share – Link and text only

Hey, I’m not judging. I used to do the same thing:

Brian tweet with no good reasons to visit

But I recently discovered that something:

Adding content to your posts dramatically increase your CTR.

For example, when I tweet out a new post, I include a bulleted list of features:

Brian tweet with good reasons to visit

As you can see, that extra content leads to a ton of engagement:

Brian tweet engagement

(And clicks)

Sweet!

23. Improve Your Organic Click-Through-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.

(Seriously)

Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.

SERP CTR 4

And let’s say that you double that CTR to 8%.

SERP CTR 8

Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more 🙂

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your rankings.

SERP CTR rankings

That’s great. But HOW do you improve your CTR?

Here are a few tips that work great:

  • Add a number to your title (like “17” or “58%”)
  • Write an intriguing meta description
  • Test different titles and see which one gets the best CTR
  • Use titles that are highly emotional
  • Include your keyword in your URL

Let’s dive right into our next tip…

24. Publish More List Posts

There’s no way around it:

When it comes to driving traffic to your website, list posts work GREAT.

And there’s evidence to back this up.

(Besides the fact that you’re reading a list post right now 😀 )

Like I mentioned way back in strategy #15, BuzzSumo recently analyzed a million articles.

Well, in that same study they found that list posts CRUSHED all other content formats:

list post performance

As you can see in the chart, list posts got 6x more shares than how-to posts (and 40x more shares than infographics).

And when I look at my own content, I notice the same thing.

For example, this mega list of SEO tools is one of my most shared pieces of content I’ve ever written.

SEO Tools

It’s got 18.4k shares and almost 900 comments:

Comments & Shares

25. Steal Your Competitors’ Traffic Sources

Imagine that you could see the EXACT places that send your competitors traffic.

That would be a goldmine, right?

Well, your competitors aren’t about to send you their Google Analytics password.

Fortunately, you don’t need it.

Why?

You can see all of their top traffic sources for free with SimilarWeb.

SimilarWeb not only shows you a sweet overview of a site’s traffic…

traffic overview

…but exactly where they get that traffic from.

referring sites

Goldmine.

26. Drive Traffic To Your Website From Forums

Forums are a VERY underrated traffic source.

When you become an active, respected member of a forum, you’ve built a funnel…

…a funnel that brings people back to your site.

Let me walk you through an example:

When I first got started with my blog, I was starting from scratch.

I had ZERO followers, ZERO visitors and ZERO email subscribers.

And I knew that SEO and social media are both great ways to get traffic… but they take time to kick in.

So to give my traffic a head start, I became an active member of a marketing forum.

I answered people’s questions…

forum reply

…and even posted some original content:

Forum post

And this led to a sold influx of visitors to my brand new blog.

traffic spike

And now it’s time for our last strategy…

27. Syndicate Your Content on Medium

Medium.com is one of the BEST places to syndicate your best stuff.

In fact, I recently got 310 targeted visitors in a week from ONE Medium post:

traffic from medium 2

310 visitors isn’t going to change my life or anything.

But they’re 310 visitors that took about 3 minutes to get.

All you need to do is repost your content (word-for-word) on Medium.

Here’s an example of one of my Medium reposts:

Medium post

Then, once your post is live, share it on Twitter, Facebook and LinkedIn.

(This will give the post some juice)

And when Medium sees that people are engaging with your post, they’ll start to promote it within their platform.

Promotion

Bonus Strategy #1: Post On Social Media at Strategic Times

So CoSchedule recently analyzed the best times to post on social media networks (including Facebook, Instagram, Google+ and more).

Here’s what they found:

best time to post on social media infographic

As you can see, they discovered that the best times to post on each network are:

Facebook: 9am, 1pm, 3pm

Pinterest: 2pm, 9pm, 2am

Instagram: 9am, 5pm, 2am

Google+: 9am, 11am, 1pm

Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”

Keyword research is THE most important part of SEO.

Question is:

How do you find untapped keywords that everyone and their mom doesn’t already know about?

Keywords Everywhere.

keywords everywhere homepage

Keywords Everywhere is a free Chrome extension that gives you keyword ideas, well…everywhere.

For example…

The next time you do a Google search, you’ll see search volume and CPC data on that keyword:

keyword data

Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests:

amazon search

Now It’s Your Turn

I hope this post showed you how to increase website traffic using some cool, untapped strategies.

Now I’d like to hear your take:

Which technique from this post are you ready to try first?

Are you going to start syndicating your content on Medium?

Or

Maybe want to publish an awesome list post.

Either way, let me know in the comments section below.

The post 27 Ways to Increase Website Traffic in 2018 appeared first on Backlinko.

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BuzzSumo: The Definitive Guide

BuzzSumo: The Definitive Guide

This guide will teach you everything you need to know about BuzzSumo.

Advanced strategies.

Cool features.

And four new case studies that I’ve never shared anywhere else before.

Let’s get started…

The post BuzzSumo: The Definitive Guide appeared first on Backlinko.

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Introducing: The YouTube Marketing Hub, A Free Resource Library

YouTube Marketing Hub

I’m VERY excited to announce the release of the all-new YouTube Marketing Hub.

What is it?

The YouTube Marketing Hub is a free library of 30+ resources that cover everything you need to know about YouTube Marketing… including video editing, YouTube SEO, monetization, and more.

In other words:

It’s a one-stop-shop for anyone looking to start and grow their YouTube channel in 2018.

You can check out the all-new YouTube Marketing Hub right here:

Visit The YouTube Marketing Hub

Why I Created The YouTube Marketing Hub

When I first launched my YouTube channel, I wondered things like:

“How do I come up with a name for my channel?”

“How do I find keywords to optimize my videos around?”

“What’s the best way to get subscribers?”

“How do I use cards and end screens?”

And to find the answers to these questions, I had to sift through dozens of articles and videos.

That’s when I thought to myself:

“Wouldn’t it be great to have ONE place that people could go to learn about YouTube?”

So, that’s exactly what I set out to build.

170+ hours of writing, editing, designing and coding later, the YouTube Marketing Hub was finally complete.

YouTube Marketing Hub

Check out the YouTube Marketing Hub.

Here’s How It Works:

The YouTube Marketing Hub is broken down into 5 core topics:

  • Create a YouTube Channel – Here’s where you’ll set foundation for a successful YouTube channel. You’ll learn how to position your channel so it stands out and how to structure your Channel Page to maximize views and subscribers.
  • Create Videos for YouTube Learn exactly how to plan, shoot and edit videos that get results on YouTube. You’ll also see how to take advantage of cool features like End Screens and Cards.
  • Optimize Your YouTube VideosTitles. Descriptions. Tags. Keywords. They’re all key for getting views on your YouTube videos. And in this section you’ll learn about basic and advanced video SEO strategies.
  • Grow Your ChannelHere’s where you’ll learn how to use Playlists, Branding Watermarks, video promotion and the new Community Tab to get more views and subscribers (including lots of real life examples).
  • Make Money From YouTubeLearn how to monetize your channel with ads, partnerships and brand deals. You’ll also see how to use YouTube to drive traffic to your site.

Check Out The YouTube Marketing Hub

What Do You Think?

I’d love to hear what you think about the YouTube Marketing Hub.

Specifically, I’d like to know:

What’s the #1 thing you want to learn about YouTube right now?

Also, I plan on adding more resources to the hub soon.

So let me know if you have any topic ideas or suggestions.

The post Introducing: The YouTube Marketing Hub, A Free Resource Library appeared first on Backlinko.

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SEO Risks to Take and SEO Risks to Avoid

Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization, and it can really increase the difficulty of this decision.

While an effective SEO strategy will take many months to yield positive results for a company, and the tactics may not make sense for non-SEOers, it can make a significant improvement in a company’s online exposure and profits.

Many companies are naturally nervous about trying something out they’re not familiar with, but let’s face it, nearly any business decision is going to carry some risks with it. Some can be avoided, and some can lead to sudden and serious growth.

The question that has to be asked, then, is what SEO risks are worth it, and which should be avoided.

Before we get into it, though, let’s put this out there first: the greatest SEO risk a company can make is to avoid SEO all together. Everyone got that? Great. Let’s consider a few more.

SEO Risks to Take

1.  Making and Testing Large and Small Changes

The overall goal of SEO is to get traffic and, ultimately, transactions on your website.

Neither of those will happen if nobody clicks on your website in the first place.

So, what if you’re getting your website to rank well for certain keywords, but no one is actually clicking on your link?

There could be any number of reasons for this, and it can take some time to zero in on exactly why it isn’t performing as well as expected.

And the only way to do that is through A/B testing. You’re going to have to take one element at a time, whether that’s the meta descriptions, the titles, the content and more, and test them against new variations.

That’s all well and good and even a little obvious. So what makes it a “risk”?

It will likely take a bit of trial and error to come up with the correct wording and layout combination that results in maximum website traffic and transactions. During this time, you may find a combination that doesn’t work well at all and ends up reducing what traffic you do have – at least for a while.

The risk is worth it, though, because once you find the best results, you’ll be able to focus on that element and continue to drive more traffic and get better returns.

2.  Getting and Giving High-Quality Backlinks

Why would one company feature a link to another company’s website and risk the web user leaving their page?

Backlinks are a well-established part of SEO, and most companies want to get as many of them as they can. They help increase rankings and build authority.

However, it’s not just about being the one with the most links. Sometimes you need to give a little back.

So, yes, you may risk losing a few web visitors by providing a link to other high-quality sites, but at the same time, you’re showing Google that you are using and referencing reliable sites with established authority.

Just keep in mind, webpages that knowingly feature links to low-quality, malicious, spammy websites are at risk of getting penalized by Google. You may also get penalized by getting too many links to your site from those poor-quality sites.

3.  Enhancing Your Site’s URL Structure

Ideally, your homepage URL should be short, with only the company name, such as: www.yourcompany.com. Short, simple, concise and easily remembered.

Subsequent pages, however, should have targeted keywords and be more specific about the content of the webpage.

Even so, you don’t want to let the URL get out of hand. If they’re too long and descriptive, the search engine will truncate their display with a […] after a cut-off point.

So, it may be time to alter some of your URLs with an overhaul of the site’s structure.

The risk, here, is that any kind of change like this can impact your rankings. As you alter old URLs and 301 redirect traffic to the new ones, you may see some dips in traffic and rankings.

However, if you do it right, you can end up with a streamlined structure that appeals to both search engines and internet users.

4.  Overhauling Your Website

Every once in a while, websites need to get updated and redesigned. Website redesigns can be risky and expensive, not to mention time-consuming.

Eventually, though, your website may need a new facelift. Maybe it just looks extremely outdated. Then again, it may be optimized for search engines, but human users find it difficult to navigate. There could be any number of reasons to take another look at your website and maybe – just maybe – consider reconstructing it from the ground up.

Of course, just like changing the URL structure, these types of changes come with a risk to your rankings as Google tries to re-evaluate your site. For that matter, it comes with the risk of alienating customers who have grown accustomed to your website just the way it is.

Usually, though, Google understands that every website goes through these overhauls every once in a while, so your rankings will usually bounce right back. You just have to be patient. Most of your customers will eventually get used to the changes, too. More importantly, updated your website has a better chance of bringing in many more new clients.

5.  Buy Expired or Available Domains

Some website owners, for whatever reason, don’t renew their domains, making them available for others to buy and use.

Buying some domains with a history and redirecting them to your site can potentially be a quick and easy way to increase the number of valuable backlinks adding some link juice to your site.

There are some serious risks with this technique, though, so you should only do so when you know exactly what you’re doing.

The domain, for example, has to be related to your business. It should be professional and legitimate, because if that domain still receives rankings and traffic, those visitors will be redirected to your site, and there is nothing more frustrating than arriving on a site that isn’t at all related to your original search.

Also, expired domains that were filled with spammy content and links will also be transferred over to your website, causing your site to potentially drop in rankings and get penalized by Google.

This tactic, however, is inexpensive and has the potential to drive serious traffic to your site if you follow the best practices.

|Get a free website report and see how your site is currently performing.|

Good and Bad SEO Risks2

SEO Risks to Avoid

Now that you have an idea of what SEO risks are worth taking, here are SEO risks that will likely do your business more harm than good:

1.  Poor Doorway Pages (or any doorway pages at all)

Doorway pages are simple and easy to create in batches to target specific keywords and keyword groups. Trustworthy SEOers avoid doorway pages as a rule because Google greatly dislikes them and penalizes sites that use them.

Google’s opinion of such pages should be reason enough for you to avoid this particular risk.

The only time Google will let doorway pages slide is if they offer unique, clear and valuable content and information to the site visitor – in other words, only if it acts just like the regular content on your website.

There is simply no reason to bother with them, so don’t risk it.

2.  Disallowing Neutral Backlinks

You want good backlinks to your website, not bad ones. What about the ones that are neutral, that don’t help, yet don’t hurt your website’s ranking and SEO?

Neutral backlinks may not give your website the SEO boost it needs, but they also won’t subject your site to Google’s potentially harsh penalties.

In fact, with Google’s Penguin update, some penalties for bad backlinks because the search engine realized that the websites themselves don’t have control over every site that links to theirs.

As a result, it is harder for a site to be punished by Google for malicious backlinks.

The only way you’ll be able to tell if the backlinks on your website are bad, spammy and low-quality is if you’ve noticed that Google has taken manual action on your site.

If no action has been taken against your website by Google, the backlinks on your website are safe, though they may not be high enough quality to boost your site’s search rankings.

It is possible to disavow certain links, but you need to be careful about it. If you attempt to disavow all your neutral links, you risk potentially blocking sites that can improve your ranking.

3.  Deleting or Condensing Content or Entire Pages

It may seem like no big deal to delete a page from your website, especially if it is about a product or service your company has discontinued.

Once a page is deleted, the keywords it once ranked for are now gone. The same thing happens to the URL of the page, which also includes those page-specific keywords.

Instead of risking the loss of those rankings, consider keeping the webpage even if you’ve discontinued the product. Simply leave a message on the page for the visitor that redirects them to a similar page with a relevant product or service.

If you’re merging or condensing two pages into one, make sure to include 301 redirects on the old URLs to make sure that all the link juice and traffic isn’t lost.

4.  Using Exact Match Keywords in Anchor Text

It may seem logical to have your targeted keyword as the anchor text for a link to your website. After all, you want your site to rank for that keyword or phrase.

This practice was popular for SEOers in the past who had the same logic. Unfortunately, this practice got abused by “black hat” SEOers who used an excessive amount of exact match keyword anchor texts to link to their websites – and the links didn’t exactly come from the most authoritative sites.

Since then, Google has greatly cracked down on this practice and will punish websites who overdo this practice. Don’t risk it. Look for more natural ways to link to your site and develop a more varied backlink portfolio.

5.  Making Too Many “Small” SEO Changes to a Site

Occasionally, it is a good idea to update the content on your website. In fact, Google favors fresh, updated content.

However, constantly changing the content and the look and feel of your website, even a little bit at a time, strictly for SEO purposes, will not go unnoticed by your website visitors or Google.

Making too many changes to your website or making the changes too often will raise red flags for Google which will likely see your webpage as suspicious and likely penalize your site.

Over time your site visitors will also notice the changes (especially since most of the changes were likely done for search engines instead of them). If this happens, they may find your site harder to navigate and find value. Some visitors may even start to think your site is suspicious.

Balancing Risk and Reward

SEO is essential for any business to succeed. There are many risks to SEO, some of which are worth taking because they can produce favorable results for a business. Other risks can harm and hinder a company’s internet marketing strategy and online presence.

As risky as SEO is, the only thing riskier is for a company not to do any SEO at all.

Social media has its own share of risks. So before you jump into your next campaign, download and complete this checklist to ensure everything is ready to go.

Download your free social media checklist

The post SEO Risks to Take and SEO Risks to Avoid appeared first on SEO.com.

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Product Showcase: Brand Ambassador

Continuing our series of product showcases that started with the recently launched AccurateAppraisals.com, today we’re going to take a look at Brand Ambassador, and the potential to help build a profitable network of online influencers.

A brand ambassador represents your brand in a positive way and provides a more consumer-centric view of the products or services in question.

Anyone who can do that for your company is worth their weight in gold.

In an era where people are prone to mistrust regular advertising, these messages seem to come from people just like them – regular people that they follow on social media and have opinions that they trust.

Potentially, anyone could fill this role for your company – a fan, a customer, a social media influencer, and anyone else who can spread the positive word about your company or products.

Of course, not all of them provide the same value to your company. And many of them may still need a little more incentive to become an active ambassador.

That is where Brand Ambassador comes in.

Brand ambassadors, like any other resource, can be hard to manage. And, if you’ve been building a community of ambassadors by sponsoring their work in the form of free products or other compensation, you need to make sure they are providing some real value in return.

In the world of social media, this is especially important. You need to know who is posting about you and to make sure the content the ambassadors are creating actually supports your brand.

We are talking about Brand Ambassador in this context because they have documented instances in which companies have been able to drive a 40% increase in sales in three months.

This product gives companies the ability to:

  • Manage the existing ambassador base to improve the quantity and quality of content creation and maintain commitment through better communication tools.
  • Obtain reliable up-to-date data on their ambassadors’ daily activity by centralizing all content and measuring impressions, engagement, and exposure generated.
  • Scale and empower their ambassador network to drive sales through referral codes that track clicks and conversions. This also means they can create custom ambassador incentive programs.

This software is designed to incentivize current paid influencers to join the platform by making it easier for them to create content across all social media channels. The entire process is quite simple. It goes a little like this:

  1. Invite your customers, friends, and followers to be a part of a community of Brand Ambassadors.
  2. Communicate directly with them so you can keep them involved with any campaigns, promotions, and any other important events.
  3. Analyze the results through the metrics that are tracked in the system. It gives the brand the ability to measure and understand the amount of influence a social media push (and each individual ambassador and influencer) really has.

Influencer marketing can have a huge impact on your brand. To show exactly how much, Brand Ambassador shared a case study with us in which it took just 4 months for a brand’s network to grow exponentially. In those few months, their network was able to generate more than 3k posts, earning more than 500k likes, and 25k comments. They calculate that the visibility grew to nearly 8.5 million impressions in a single month of activity.

Is It for You?

The right influencers can have a huge impact on your brand perception, the question is how much value is each one contributing.

This platform is designed to help you manage your influencers and motivate your advocates (and potentially provide rewards for their activities). You can expand and utilize user-generated content to leverage the power of these online personalities.

Brand Ambassador is offering an effective tool to help brands communicate with their influencers and ambassadors.

We’ve discussed before how important a network of influencers can be in the modern marketing world, but many people don’t know where to even start. Sure, to some extent, a good ambassador community will form naturally, but if you go about it the wrong way, you could hinder your efforts before you get things rolling.

This tool may be what you need to kickstart your community growth.

The post Product Showcase: Brand Ambassador appeared first on SEO.com.

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Why Isn’t My Website Ranking?

Reaching the top spots of the search engine results pages can improve your company’s exposure, establish you as an industry authority, and deliver the kind of ROI you want to see.

So why isn’t your website ranking at the top yet?

That’s the million-dollar question that every company has asked itself at one point or another. Unfortunately, there isn’t a million-dollar answer.

Or, at least, there isn’t one single million-dollar answer.

Your website might be struggling to reach the top for any number of reasons. So, if it feels like you’ve been at it for a long time without getting the best results, consider these possibilities:

You Haven’t Given It Enough Time

According to this Google Webmaster video, you need to be patient when it comes to SEO.

There’s no way around it. SEO is not an overnight process.

Things need to be done, and they need to be done in order. (It will do you no good to build a bazillion links if they all go to a website that isn’t able to convert the traffic.)

It takes time to research, create, and implement a strategy and begin producing content.

Then it takes more time for Google to realize changes have been made, and then you have to wait for the search engine to determine if you are really providing new value.

We’ve linked the above video before, but we like to back up our claims like this whenever possible.

In it, she states that, in general, it takes four months to a year to first implement improvements and then for you to start seeing results.

In other words, time is something that you can’t avoid. It’s hard, but SEO requires patience.

|Get a free website report to see how you’re site is performing.|

Your Keyword May Not Mean What You Think It Should

This is our experience with the term “SEO.”

That keyword is obviously important for us (which we discussed in our blog about increasing traffic more than 200%). At one point, though, our homepage couldn’t be found for that term at all. We didn’t do anything to the page to make it drop out of the rankings, it was just gone one day.

So, we really started looking at the environment of search results page for that word.

We had been ranking on the second page for a long time, only ever able to crack #10 on occasion. And then it disappeared.

Our blog page, however, didn’t.

Turns out, when you really look at that first page, it’s easy to see that Google does not believe people searching for the term “SEO” are looking for a company to do the SEO for them.

Instead, they’re trying to provide as much information about what SEO is or how it is done.

That’s why (not including paid results) nearly every result on the first page is a guide to SEO, a discourse on what SEO is, and whether you need it.

Google itself is currently hogging at least 2 spots on the front page.

So, for a while, we were of the opinion that we simply couldn’t rank our homepage on the first page anymore. It’s simply not what Google considers an appropriate answer to the query of “SEO”.

Ranked 5

(Of course, just to prove us wrong, Google began ranking our homepage again. We’re currently the only agency site that ranks on the first page.)

The point of all this is that you may want to rank a certain page for a certain keyword, and despite all the good SEO you do, it never quite seems to break for you because the word means something different to you than it does to Google.

Take a closer look at the first page and see if maybe the types of results Google wants to show are different from the kind you want to provide.

Your Website May Look Great, but It’s Beauty is Only Skin Deep

You’ve paid a lot for a well-designed and very modern website. Everything about it looks great. You check it out on a daily basis just to appreciate the design a little more.

Why doesn’t Google appreciate it the way you do?

It’s possible that your design may look great but hasn’t accounted for every SEO angle.

There could be any number of things holding you back, including:

  • Duplicate content
  • Insufficient content
  • Old, untouched, stale content
  • Confusing navigation
  • Split keyword focus, so there are multiple pages that could rank for a given word
  • Incomplete basics, such as metas, alt tags, and schema markup
  • No blog or other way to continually refresh your content

You Have Gone Unnoticed by the Web at Large

Links are still a thing, and probably always will be. And while there’s a bajillion ways to get them, not all of them are worth having, and some could be detrimental.

You need a good portfolio of links from various sources. Some should be no-follow, some should be from really good sites, some should be just normal sites.

Buying links is out of the question. Link schemes, also bad. It’s important to find natural ways to increase the good links and avoid the ones that may raise flags for Google.

Of course, links could be a problem in another way, too.

For example:

You’ve Been Noticed by the Wrong Part of the Web

Some people may start using some unethical tactics on your website.

They don’t actually need a reason to do this. They may simply choose your website as a target to inject malicious code. Or they may start scraping your blog and republishing all your content. Or they could start building countless links to your site from questionable websites.

Google is pretty good at spotting a negative SEO attack, but you don’t want to risk the kind of penalty that could result from it, so stay on guard.

And this brings us to our next entry:

Google May Have Put You in the Penalty Box

A Manual Action penalty can completely remove your website from Google’s search results.

If you’ve previously ranked really well and then dropped significantly (if not completely out of the rankings), you may be on the wrong side of a penalty.

The only thing you can do is check the Google Manual Actions report and start correcting the issues.

If you have received one of these reports, it means a human reviewer has determined that your website is no longer compliant with Goggle’s guidelines.

What could cause a Manual Action? According to Google, you could be penalized if the reviewer determines that you have:

  • A hacked site – Someone has uploaded and hidden malicious content on your site.
  • User-generated spam – Spam comments on forums or blogs.
  • Spammy freehosts – A significant portion of the pages hosted on a service are spammy.
  • Spammy structured markup – Markup on the page is outside the guidelines, like making some content invisible to users.
  • Unnatural links to your site – If you have a lot of links deemed artificial, deceptive, or manipulative (including buying links or participating in link schemes), you may be penalized.
  • Unnatural links from the site – Same as above, but now they’re coming from your site.
  • Thin content with little or no added value – Your pages need to offer some real value to users.
  • Cloaking or sneaky redirects – I.e., showing different pages to users and to Google.
  • Pure Spam – This includes most of the stuff already mentioned, just more aggressive and overt.
  • Cloaked images – Manipulative use of images in order to get more clicks.
  • Hidden text and keyword stuffing – These are oldies but goodies, and apparently it’s still enough of a problem for Google to list it here.

You’re Treating Your Website Like It Exists in a Vacuum

SEO does not exist in a vacuum. It lives right here with its neighbors: content marketing, social media, PPC, and many other online endeavors.

|Get your social media checklist and discover new social opportunities.|

We’re not just trying to sell you on our other services, here. Online marketing is simply a far more holistic strategy than it once was.

Elements like time on site, number of clickthroughs, number of mentions around the internet, and engagement on social media all figure into your rankings.

Granted, some of them affect your rankings more indirectly than others, but they all play an important role.

Google is looking at more signals than just those you’re putting out on your website.

We’re not saying that posting regularly on Facebook is directly connected with better rankings. We’re saying that building a community on social media will lead to more people visiting your site, clicking your links, and reading your content.

And all of those things can lead to more than just better rankings.

These days, though, the most common reason your website isn’t ranking is probably:

Your Competition Is Doing More Than You

You’re not doing SEO in a vacuum.

Search engine optimization is no longer a secret technique that your competition has never heard of. It’s an integral part of modern marketing, and for every link you’re not building and every blog you’re not publishing, your competition is.facing the competition

So, if you start to think you don’t need it, or if you start to think you’ve done enough, then there is someone working really hard to show you how it really should be done.

If you’ve been dipping your toes into SEO, you may start to see a little movement up the rankings. However, the simple fact is that those who wade out into the deeper end of SEO are going to see more results than you.

Remember, when you start doing SEO, it isn’t you against Google. It’s you against all your regular competition. And you’re all aiming to set up shop in a very limited space.

Even Small Changes Can Make a Difference

You may be thinking that there is a lot to do to start climbing to the top of the search engine rankings.

And you’d be right.

However, that’s just more of a reason to get started now. You can begin by making some small and simple changes to your website, even before you start thinking about whether you should hire an agency or go in-house for your SEO.

If you’re not ranking yet, you may just need to give it a little more time.

Or…

You may need to dive into a serious overhaul of your website.

Either way, examine your current situation, start small, and begin making the changes you can.

You may be surprised how much they help.

 

SEO doesn’t exist in a vacuum. Download this ebook and see how all these components fit together to help you build your rankings.

Download Your Free eBook

The post Why Isn’t My Website Ranking? appeared first on SEO.com.

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4 Steps to Create a Facebook Marketing Campaign [Infographic]

How do you go about making Facebook posts that will lead to conversions?

Here are some tips to help you jump start your business’s Facebook marketing campaign:

infographic

Step 1: Create a Business Facebook Page

Always post on behalf of your company as the page, not the personal profile and include an easily recognizable profile picture and page cover photo. Fill your business page with as much useful information as possible, utilizing targeted keywords in the “About” section.

Step 2: Write the Perfect Post

Aim at posting three times a week to start. Ideally, it is good to post something once a day, every day. However, you can’t just post anything on your business’s Facebook page. The ultimate goal of every business Facebook post is to get engagement, whether it be asking people to “like” your company’s Facebook page or to visit your company’s website to make a purchase.

A posting schedule will also help you get prepared to write quality content and avoid haphazardly posting simply for the sake of posting.

Step 3: Use Facebook Marketing Tools

You can increase the success of your business’s Facebook posts or ads by taking a couple additional (optional) steps. There are several tools that can help increase engagement. This includes pinning important posts, auto-scheduling posts, CTA buttons, using Facebook ads, analytics, and more.

Step 4: Monitor and Make Adjustments

Consistently use Facebook Insights to monitor the highs and lows of a campaign. Not everything goes exactly as planned in social media, and so you have to know what needs to be changed, and when you should change it. Even small adjustments could have a large impact on your results.

 

How is your social media campaign performing? Download this free checklist and make sure you’ve got everything covered.

Download your free social media checklist

The post 4 Steps to Create a Facebook Marketing Campaign [Infographic] appeared first on SEO.com.

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